Elizabeth Maddeux Limited was established to address the human resource challenges faced by small and medium-scale enterprises. Our goal is to facilitate organizational growth by providing comprehensive human resource services. We specialize in industries such as banking and non-banking financial institutions, pharmaceuticals, fast-moving consumer goods, manufacturing, fintechs, telecommunications, and retail.
Key Responsibilities
- Own the execution of an editorial content calendar that keeps our audience engaged.
- Perform exhaustive research to gain in-depth knowledge of the forex industry and our target audience
- Perform extensive research and analysis on consumer thoughts and trends
- Create specifications and content appropriate for the brand’s target audience
- Ideation and creation of social media content across all platforms (Instagram, WhatsApp, Facebook, YouTube, Twitter/Threads, LinkedIn, Tiktok)
- Execute and optimize email campaigns and flows
- Create content for video advert and marketing materials
- Plan and execute content production with the creative team
- Collaborate with the creative teams, and writers to implement the strategy
- Assist with Public Relations initiatives as they come up
- Develop content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
- Develop editorial strategy, so content is consistent across all delivery platforms
- Conduct periodic content audits
- Track and calculate content ROI
- Ensure that content strategy meets business objectives
- Strategize and improve content delivery and promotion
- Analyse content marketing strategy to evaluate whether it\'s working or not.
Qualifications and Experience:
- B.Sc. Mass Communication or any related field
- 3 years of experience creating and executing a content calendar with similar experience in a forex or crypto company is a very important factor for hiring
- Proven ability to drive growth and engagement on social media
- Ability to provide examples of prior content creation, from ideation to execution
- Should be data-driven with solid understanding of key content metrics
- Ability to capture a brand voice; values and implement across all forms of content
- Strong research and proof-reading skills
- Knack for conceptualizing new content through the repurposing of existing video, written content
- Superior organizational skills.
- Excellent copy writing skills
- Content monetization skills
- Strong team-building skills
- Strong attention to detail
- Strong Leadership qualities
Method of Application
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