The 1st Human-brand-integrated marketing-agency. “Human-I-tizing†has come to replace “advertisingâ€. So we are all about the human brands; what makes them tick, ecstatic, laugh, cry, shout, succeed, fail.....what makes them HUMAN.
Role Description
Wildreams Agency is looking for a Content Strategist Manager to join our team. As a Content Strategist Manager, you will be responsible for developing comprehensive content strategies that align with our clients' goals and objectives. This is a full-time hybrid role, implying that the role is located in Lagos State, Nigeria, but some work from home is acceptable. Some of the key day-to-day tasks include:
- Creating and implementing content strategies that resonate with our clients' target audiences.
- Conducting research and analysis on market trends and audience preferences to inform content strategies.
- Tracking and analyzing the effectiveness of content marketing campaigns and adjusting strategies as needed.
- Managing content calendars, ensuring that deadlines are met and quality standards are maintained.
- Cultivating relationships with partner agencies and vendors as necessary for content creation and promotion.
- Performing exhaustive research to gain in-depth knowledge of all customer personas.
- Performing extensive research and analysis on consumer thoughts and trends.
- Creating specifications and content appropriate for the brand's customer personas.
- Strategizing content pillars and sub pillars.
- Planning the editorial calendar and content proposition.
- Collaborating with content management teams, creative teams, and writers to implement the strategy.
- Overseeing writing style and tone for all content.
- Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed.
- Developing editorial strategy, so content is consistent across all delivery platforms.
- Conducting periodic content audits.
- Tracking and calculating content ROI.
- Ensuring that content strategy meets business objectives.
- Strategizing and improving content delivery and promotion.
- Analyzing content marketing strategy to evaluate whether it's working or not.
Qualifications
- Bachelor's degree in Marketing, Mass Communications, or related field
- 3-5 years of experience in content strategy, content marketing, or related field
- Demonstrated experience managing comprehensive content strategies from research to execution
- Excellent communication and collaboration skills, with the ability to work independently and as part of a team
- Experience with a range of content formats including social media, email, video, and written content
- Experience with content management systems, SEO, and analytics tools
- Strong project management skills, with the ability to manage multiple projects and deadlines simultaneously
- Passion for storytelling and creativity, with a keen eye for detail and a commitment to quality
- Experience in agency or startup environments is highly desirable
- Experience in digital marketing and advertising is a plus
Method of Application
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