VFD Group is an alternative financial services holding company that creates value by working within Nigeria’s informal financial sector to create innovative products and solutions that are accessible to the everyday Nigerian. VFD Group was founded by highly skilled professionals with diverse experiences, qualifications and professional backgrounds, who identified the gap between individuals and small businesses and their banking experiences, and set out to bridge the divide.
Job Summary
- We are looking for a talented and creative content writer to join our marketing and corporate communications team at VFD Microfinance Bank. In this role, you will craft compelling, engaging, and informative content that resonates with our diverse audience, including customers, partners, and stakeholders. You will create high-quality articles, blogs, social media posts, website copy, and marketing materials to effectively communicate our brand’s voice and values. If you are a skilled writer with a strong understanding of financial technology trends and a passion for storytelling, this role offers an opportunity to collaborate with cross-functional teams and contribute to content strategies that align with business goals, enhance brand visibility, and drive customer engagement.
Job Details
- Write high-quality, audience-focused content for channels such as websites, blogs, email campaigns, social media, newsletters, and press releases.
- Develop clear and persuasive content explaining the features and benefits of banking services like loans, savings, USSD banking, and mobile app solutions.
- Craft narratives that strengthen the brand identity and resonate with target audiences.
- Create engaging copy for social media posts and campaigns to drive follower growth and engagement.
- Collaborate with the marketing team to develop and execute campaign content strategies, including seasonal promotions and customer education initiatives.
- Review and edit content for grammar, tone, and accuracy, ensuring alignment with brand guidelines.
Requirements
- Bachelor’s degree in English, Mass Communication, Journalism, Marketing, or a related field.
- At least 3 years of content writing experience, preferably in the banking or financial services sector.
- Exceptional writing and editing skills.
- Familiarity with financial and banking terminology is an advantage.
- Proficiency in using SEO tools (e.g., Google Analytics, SEMrush) to optimize content.
- Strong understanding of content marketing and digital trends.
- Experience with content management systems (e.g., WordPress) is a plus.
Method of Application
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