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Creative Director at Del-York Group

Del-York GroupLagos, Nigeria Digital Marketing
Full Time
Del-York Medi is a full-scale media,marketing and communications company

  • The Creative Director will be leading a team of thinkers and doers, and bring a mix of marketing expertise and business acumen to the role, promoting our company and those of our valued clients. 

Key Responsibilities:

Creative Strategy:

  • Spearhead and manage content strategy for both small and large projects, harnessing brand design, copy, art, and digital technology
  • Develop internal marketing campaigns that translate objectives across business units into clear and motivating creative strategies
  • Produce fresh, innovative work that translates complex ideas into compelling print materials and digital experiences 
  • Collaborate with account managers and strategists to understand client needs and goals.
  • Translate client briefs into clear creative concepts and strategies.
  • Ensure that creative concepts are on-brand and consistent with client guidelines.

Project Management:

  • Conduct brainstorming sessions with creative team, maintaining strategic thinking to develop innovative and actionable initiatives in a fiscally responsible manner
  • Oversee the creative development process from concept to completion.
  • Ensure that all creative work meets quality standards and deadlines.
  • Collaborate with production teams to ensure that creative assets are produced effectively and efficiently.

Brand Building:

  • Ensure that all creative work reflects and enhances the client's brand identity and values.
  • Help clients build and maintain a strong and consistent brand image across all channels and touchpoints.

Creative Leadership:

  • Provide creative vision and leadership for the creative team.
  • Develop and maintain the creative direction and standards for all projects.
  • Foster a culture of creativity, innovation, and excellence.
  • Delegate tasks and projects effectively to ensure timely delivery of high-quality work.

Cross Collaboration:

  • Work closely with account managers to understand client feedback and requirements.
  • Present creative concepts and strategies to clients in a clear and compelling manner.
  • Incorporate client feedback into creative work while maintaining the integrity of the creative vision.

Industry Knowledge:

  • Analyze brand tracking, market trends, consumer needs, and the competitor landscape
  • Attend industry events, conferences, and workshops to expand knowledge and network.
  • Apply industry insights to drive innovation and creativity in the agency's work.

Budget and Resource Management:

  • Manage creative budgets and resources effectively to maximize efficiency and profitability.
  • Identify opportunities to optimize resource allocation and streamline workflows.

Client Relationships:

  • Build and maintain strong relationships with clients based on trust, collaboration, and exceptional work.
  • Act as a strategic partner to clients, providing creative solutions that meet their business objectives.

Business Development:

  • Contribute to new business pitches and proposals by providing creative insights and ideas.
  • Identify opportunities for upselling and expanding services with existing clients.

Skills & Qualifications:

  • Minimum 10 years of relevant experience, with 2 or more years as a creative director in an agency or a corporate setting
  • Experience in creating marketing/advertising campaigns — from developing the vision and messaging platform to overseeing production on time and within budget
  • Proven ability to develop successful concepts
  • Proficiency in leading a team of diverse, talented creatives
  • Strong creative vision, with an eye on business objectives

Method of Application

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