About Nourisha We are a revolutionary meal prep platform that seamlessly integrates into the lifestyle of busy individuals. Our user-friendly app empowers our users to plan, prep, and enjoy nutritious meals with ease. Access a vast library of chef-curated recipes catering to diverse tastes and dietary preferences.
Job Summary
Reporting to the Head of Marketing as a Digital and Email Marketing Executive you will oversee and conduct our SEO strategy and Email Marketing campaigns.
Key Responsibilities
- Produce and execute all email and SMS campaigns, including building emails, copywriting, asset coordination and scheduling
- Support various strategic programs via manual and triggered campaigns across the customer lifecycle including prospecting, win-back, nurturing, post-purchase, loyalty, and retention.
- Build effective target audiences and segments for every message to drive engagement and revenue performance against KPIs
- Manage and execute email/SMS marketing calendar in alignment with the wider marketing strategy
- Identify strategies, techniques and tactics to increase the number of visitors to a website and obtain high-ranking placement in the results page of search engines
- Optimise website copy and landing pages for search engine optimisation
- Perform ongoing keyword discovery, expansion and optimisation
- Research and implement SEO recommendations
Requirements
- Experience managing an email marketing program, preferably Klaviyo but not essential
- Hands-on experience in marketing automation platforms
- Detailed knowledge of email regulations, best practices, and compliance (e.g. GDPR etc)
- Experience in growing, engaging with, and analysing the performance of an email marketing database
- Ability to create email marketing assets via Canva/Adobe Photoshop
- Proven SEO experience
- Knowledge of ranking factors and search engine algorithms
- Up to date with the latest trends and best practices in SEO
- Excellent written and verbal communication skills
What we offer
- A dynamic, creative and inclusive work environment where your contributions have a visible impact
- Opportunities for personal development and growth
Method of Application
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