Alaro City, is a mixed-income, city-scale development with areas for offices, logistics and warehousing, homes, schools, healthcare facilities, hotels, entertainment and 150 hectares of parks and open spaces. Located in the North West Quadrant of the Lekki Free Zone, Alaro City lies in the growth path of Lagos, one of Africas fastest-growing cities with a population of over 20 million. Alaro City is adjacent to the future Lagos international airport and close to the regions largest deep-sea port and major Nigerian and international companies. Developed by Rendeavour, in partnership with the Lagos State Government, as a joint venture that boosts foreign direct investment in Nigeria and will create tens of thousands of jobs. Rendeavour is Africas largest new city developer. We are building 7 new cities across our 12,000-hectare portfolio spread across 5 countries in Sub-Saharan Africa, including Nigeria, Ghana, Kenya, Zambia and the Democratic Republic of Congo. These cities are providing homes, education, healthcare facilities and industrial parks within a well-planned urban environment, delivering new roads and utilities such as power, water and sewerage to our communities.
Job title: Digital Associate
Location: VI, Lagos
Start Date: Immediate
RESPONSIBILITIES
Reporting to the Head of Marketing & Communications, Nigeria, the Digital Associate develops and executes marketing campaigns across digital channels to generate sales leads and build our brands.
Creates and manages a rolling social media calendar of content and posts.
Manages our social media channels, combining paid and organic execution, publishes updates and posts, manages, and interacts with comments, and reports issues.
Leads paid social to increase the visibility of our posts and Google ads to target specific stakeholders with our content.
Owns different conversion points and optimizes sales funnels, evaluates emerging trends in digital and deploys new approaches and tools.
Measures and reports on the performance of digital marketing campaigns and assesses against goals (ROI and KPIs). Takes on measurement, reporting, and analysis as a key component of success and a tool for continuous improvement.
Uses social media listening and analytics to monitor and research our competition and optimize our activities.
Works with other members of the Marketing & Communications team, as well as Sales and other departments, to draft social media copy. Collaborates with the Design Associate to create compelling visuals.
Uses Mailchimp and CRM software to distribute newsletters and other communications.
Devises SEO strategies to drive traffic to the company website and improves the usability, design, content and conversion of website and digital channels.
Updates the website with news, events, images, and other relevant content.
Uses data to optimize digital marketing spend.
Reviews new technologies and keeps the company at the forefront of developments in digital marketing.
REQUIREMENTS
Bachelor's degree in Marketing, Digital Marketing, Communications, or a related field.
Proven experience in digital marketing roles, preferably with a focus on campaign development and execution.
Demonstrated ability to develop and execute effective digital marketing campaigns across various channels to generate sales leads and enhance brand visibility.
Proficiency in creating and managing a social media calendar, including content creation and post scheduling.
Experience in managing social media channels, both paid and organic, with the ability to publish updates, engage with comments, and address issues effectively.
Experience in leading paid social campaigns to increase post visibility and managing Google Ads to target specific stakeholders.
Ability to own and optimize conversion points and sales funnels, incorporating emerging trends and deploying new approaches and tools.
Strong analytical skills to measure and report on the performance of digital marketing campaigns against goals, including ROI and KPIs.
Collaborative skills to work with the Marketing & Communications team, Sales, and other departments in drafting social media copy.
Demonstrated expertise in devising and implementing SEO strategies to drive traffic to the company website.
Ability to use data to optimize digital marketing spend and make informed decisions.
HOW TO APPLY
Interested candidates should send an up-to-date CV to [email protected] quoting Digital Associate, as the subject.
