Created by the Howdy Corporation in St. Louis, MO, 7UP was an optimistic venture from the very start. After great success with the Howdy Orange drink, company founder C.L. Grigg decided to try his luck with lemons and limes. C.L. Grigg spent more than two years testing over 11 different formulas, all in search of a drink that was refreshing enough to prove irresistible to the people of Missouri and the world at large. In 1929, C.L. Grigg’s bubbliest drink was born. The public quickly developed a taste for Grigg’s caramel colored lemon-lime soda. Bib-Label Lithiated Lemon-Lime Soda sold, and sold well. As the drink grew more and more popular, the original name was traded in for something short and sweet. Bib-Label Lithiated Lemon-Lime Soda became known as 7UP. Early advertising featured a winged 7UP logo with copy that read "a glorified drink in bottles only. Seven natural flavors blended into a savory, flavory drink with a real wallop." The drink was so successful by 1936 that Grigg changed the name of The Howdy Corporation to The Seven-Up Company. By the late 1940s, 7UP had become the third best-selling soft drink in the world. In the decades to follow, 7UP developed iconic branding, setting it apart from industry front-runners. In 1967, 7UP brought the phrase UNCOLA into the national vernacular. The UNCOLA campaign set 7UP apart from its competition and became part of a counter cultural that symbolized being true to yourself and challenging the status quo. Always at the frontier of taste and pop culture, 7UP was also among the first sodas to introduce sugar-free and caffeine free options. Through the years, advertising for 7UP featured everything from a cartoon mascot named Spot, to the "It’s an Up thing" and "Make 7UP yours" taglines.
RESPONSIBILITIES
- Craft and implement a comprehensive digital marketing strategy that aligns with overall brand and business goals.
- Identify key target audiences and tailor digital campaigns to meet their needs and behaviours.
- Define KPIs and success metrics for digital initiatives.
- Plan, execute, and optimize end-to-end digital marketing campaigns, social media, email marketing, content marketing, and online advertising.
- Oversee the creation and execution of A/B tests to refine campaign strategies and optimize performance.
- Monitor and adjust campaigns in real-time to maximize ROI and meet marketing objectives.
- Develop and implement social media strategies to build brand awareness, engagement, and loyalty.
- Manage content calendars for social media platforms, ensuring a consistent and on-brand voice.
- Engage with online communities, respond to inquiries, and foster positive interactions with consumers.
- Collaborate with the content and creative teams to produce high-quality, engaging content for digital channels.
- Oversee the development of digital assets, including videos, graphics, blog posts, and email newsletters.
- Ensure all content aligns with brand messaging, tone, and values.
- Use analytics tools (e.g., Google Analytics, HubSpot, etc.) to track and report on campaign performance, website traffic, and conversion rates.
- Conduct regular analysis to identify trends, insights, and opportunities for optimization.
- Present findings to senior management with actionable recommendations.
- Manage the digital marketing budget, ensuring that all initiatives are cost-effective and deliver measurable results.
- Allocate resources efficiently across channels and campaigns to maximize impact.
- Track expenditures and provide regular updates on budget status to leadership.
REQUIREMENTS
- A minimum of Bachelor Degree (B.Sc.) or HND in Marketing, Business Administration or any other related field
- Minimum of 5-7 years of work experience, 2 of which should be a managerial role.
- Excellent Communications Skill
- Strong Interpersonal and People
Method of Application
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