Sonia Foods, Industries, with headquarters in Ibafo is one of Nigeria's leading tomato paste manufacturers. The company is a recognized market leader in tomato paste production and other range of products namely; Sonia Seasoning Cube, baking powder, Sonia Magarine, Sonia Yeast, Sonia Dough Improver, Sonia Preservative, Vitasoy Milk Drink, Vitamax Cereal Drink. Sonia Foods Industries Limited, a wholly owned Nigerian company and manufacturer of Sonia Tomato Paste is making major improvements to its Shagamu, Ogun State factory plant as part of an ongoing plan to meet growing demand for its products and maximize efficiency.
Job Summary
- We are seeking an experienced and innovative Digital Marketing Lead with a proven track record in driving digital campaigns and brand visibility within the FMCG sector in Nigeria
- The ideal candidate will have a deep understanding of the local market, consumer behavior, and digital trends that influence purchasing decisions
- This role requires a strategic thinker who can blend creativity with data-driven marketing approaches to grow our digital footprint and deliver measurable ROI.
Key Responsibilities
- Develop and execute integrated digital marketing strategies across platforms (social media, SEO/SEM, email, web, mobile, influencer, and content marketing) tailored to the Nigerian FMCG landscape.
- Plan, manage, and optimize paid media campaigns (Google Ads, Facebook, Instagram, YouTube, TikTok, etc.) to drive brand awareness, engagement, and conversions.
- Collaborate with brand, sales, and product teams to align digital marketing efforts with business objectives and product launches.
- Analyze digital performance metrics and provide actionable insights to improve reach, engagement, and ROI.
- Manage and grow the company’s online community, maintaining brand voice and consistency across platforms.
- Identify and engage digital influencers and KOLs to amplify brand presence and consumer loyalty.
- Monitor trends in digital marketing and FMCG competition to stay ahead of the curve.
- Lead content development strategy—writing, editing, and commissioning impactful content in line with brand tone.
- Manage digital agencies, media partners, and third-party service providers for campaign execution and optimization.
- Prepare monthly reports and dashboards for senior management on key digital KPIs and campaign effectiveness.
Qualifications and Requirements
- Bachelor’s degree in Marketing, communications, business administration, or related field. A relevant master’s degree or digital marketing certification is a plus.
- Minimum of 5 years of hands-on experience in digital marketing within the Nigerian FMCG industry.
- Strong expertise in paid media management, SEO/SEM, content creation, and performance analysis.
- Proficient in tools such as Google Analytics, Meta Ads Manager, Google Ads, Hootsuite, Mailchimp, Canva, and similar platforms.
- Demonstrated ability to conceptualize and execute high-impact campaigns within tight deadlines and budget constraints.
- Deep knowledge of Nigerian consumer behavior and regional market dynamics.
- Excellent communication, analytical thinking, and stakeholder management skills.
- Creative flair with a passion for emerging trends in digital and consumer marketing.
What We Offer
- A dynamic and inclusive work environment within a leading FMCG brand.
- Opportunities for growth, learning, and career advancement.
- Competitive remuneration and performance-based incentives.
- Exposure to cross-functional teams and innovative marketing projects.
Method of Application
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