LEAD Enterprise Support Company Limited is a foremost Human Resources Solutions organization with many years of cumulative experience and expertise. We are prolific in Outsourcing, Recruitment, Head hunting and HR Advisory. We are a multi-sectorial servicing company, with landmark service deliverables to our clients in varied industries.
Job Objective/Summary:
Responsible for developing digital marketing strategies and tactics to promote the bank’s products and services to key target audiences with evidence of measurable impact.
Duties and Responsibilities:
- Developing the bank’s digital strategy.
- Develop and update Digital and social media marketing policies.
- Research and online competition analysis.
- Online stakeholder engagement.
- Products and services online marketing/sales tactics development.
- Customer digital onboarding and life cycle journey management.
- Website management.
- Digital and social media audit.
- Online creative content strategy development and curation.
- Corporate digital brand promotions.
- Online and digital monitoring, evaluation and reporting.
- Online digital advertising.
- Creating of online asset.
- Identifying strategic Digital & Social media partnerships.
Key Performance Indicators:
- To ensure that the bank’s digital and social media policies are up-to-date.
- Creating a comprehensive digital strategy document to position the bank as an industry leader.
- Visibly increase the bank’s digital and social media presence.
- Improve the customer lifestyle journey experience across all digital touchpoints.
- Attract new customers and increase product patronage.
- Creative content deployment to help achieve a paradigm perception shift.
- Increase website traffic and social media following.
- Corporate brand positioning as a leading microfinance bank sub-sector.
- Increase online brand equity.
Job Requirements:
- First Degree in Marketing, Mass Communications, Public Relations, or other related courses.
- Minimum of 4 years of hands-on experience gained within a structured corporate institution or Digital Marketing agency environment.
- Excellent understanding of the application of digital and social media to brand positioning and product promotions for profitability is highly required.
Method of Application
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