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JOB OBJECTIVE:
To manage all aspects of digital marketing and social media channels, developing creative and engaging content to increase brand visibility and engagement while optimizing campaigns to drive traffic, leads, and conversions for the organization.
ACCOUNTABILITIES
Digital Strategy Development & Execution
- Accountability: Designing, implementing, and optimizing digital marketing strategies to meet business objectives.
Social Media Management
- Accountability: Overseeing social media platforms to enhance brand awareness and engagement.
Content Creation & Management
- Accountability: Managing content across digital channels to ensure consistent and compelling messaging.
Website Management & Optimization
- Accountability: Maintaining and optimizing the company’s website for user experience, performance, and SEO.
Email Marketing Campaigns
- Accountability: Creating and executing email marketing campaigns to nurture leads and engage customers.
Analytics & Performance Reporting
- Accountability: Tracking, analyzing, and reporting on the performance of digital marketing efforts.
Brand Management & Digital Identity
- Accountability: Ensuring that the digital presence aligns with the brand’s identity and values.
Competitor & Market Analysis
- Accountability: Monitoring competitors and market trends to inform digital marketing strategies.
Method of Application
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