Digital Coordinator at Global Profilers

GlobalProfilers provide a wide range of recruitment and selection services to companies in Africa. We recruit across wide range of sectors and professions in entire African region. Finding it takes specialized market knowledge combined with a genuine understanding of individual cultures & local requirements. Our team of experienced local and international recruitment professionals has deep understanding of different african markets and providing quality placements in multiple industries. We have a dedicated and growing team of skilled personnel to acquire talent for Locals but also, Expatriates & Repatriates. GlobalProfilers's primary activity is to serve clients with a combination of specialized skills perfected to match their talent need. Our aim is to support and participate in the growth and development of our clients in Africa. Our success relies on our commitment, tenacity and desire to get-it-right the first time.

PURPOSE OF ROLE

• The Digital Coordinator will be responsible for managing various digital platforms, coordinating online marketing campaigns, managing the creation and successful implementation of campaign activities across a wide range of platforms, including email, web, and supporting digital projects within the organization.
• This role requires strong organizational skills, digital marketing knowledge, and the ability to collaborate with cross-functional teams to achieve strategic objectives.

KEY RESPONSIBILITIES

Digital Platform Management

• Manage and maintain the organization's website, ensuring content is up-to-date, relevant, and optimized for search engines.
• Oversee social media channels, including content creation, scheduling, and engagement to enhance brand visibility and engagement.
• Monitor website and social media analytics to track performance and identify areas for improvement.
• Coordinate with web developers, designers, and content creators to implement website updates and enhancements.

Online Marketing Campaign Coordination

• Collaborate with marketing team to develop and execute digital marketing campaigns across various channels, including email, social media, and display advertising.
• Create and deploy email marketing campaigns, including segmentation, scheduling, and tracking of results.
• Assist in the creation of digital advertising materials, such as banners, landing pages, and ad copy.

Content Creation and Management

• Generate engaging content for digital platforms, including short videos, website copy, blog posts, social media updates, and email newsletters.
• Ensure all digital content aligns with brand guidelines and messaging strategies.
• Coordinate with internal stakeholders to gather content requirements and approvals.

Digital Project Support

• Assist in the planning and execution of digital projects, such as website redesigns, app development, and digital tool implementations.
• Coordinate project timelines, resources, and deliverables to Role Profile Description ensure timely completion.
• Provide support for testing, troubleshooting, and user training during project implementation phases.
• Data Analysis and Reporting
• Analyze digital marketing metrics and campaign performance data to generate insights and recommendations for optimization.
• Prepare regular reports on key performance indicators (KPIs) to stakeholders, highlighting successes, challenges, and opportunities for improvement.
• Utilize data-driven insights to inform future digital marketing strategies and tactics.

SKILLS & KNOWLEDGE

• Graphic design & Content Creation
• Excellent typography skills and design expertise, Creative thinking
• Familiarity with graphic design tools (e.g., Adobe Creative Suite).
• Ability to develop engaging content for Web Management
• Experience with web analytics platforms (e.g., Google Analytics, Adobe Analytics).
• Knowledge of HTML/CSS and basic web development principles Efficiency & planning
• Ability to create rules and establish/update procedures.
• Creative and production processes understanding and can-do spirit in order to follow production deadlines
• Teamwork & communication skills
• Ability to respond positively and calmly to shifting priorities, demands and timelines.
• Good verbal and written communications skills. Demonstrated ability to communicate and present layouts to stakeholders.
• Understanding of the creative process and working as a team member in order to develop the best results

QUALIFICATION & EXPERIENCE

• Bachelor’s degree in marketing, Communications, or related field.
• 2+ years of experience in digital marketing or related role.
• Proficiency in content management systems (CMS), email marketing platforms, website management and social media management tools.
• Strong understanding of digital marketing principles, including SEO, SEM, email marketing, and social media marketing.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and draw actionable insights.
• Detail-oriented with strong organizational and project management skills.
• Ability to work effectively in a fast-paced, collaborative environment.

Method of Application

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