Founded in 2020 as FLIP Digital Technologies, we began by building simple websites and running grassroots campaigns for local businesses. In 2024, we evolved into Crescita Solutions, a full-service digital and technology agency, to reflect our expanded offerings, deeper expertise, and Pan-African vision.
Role Overview
We are hiring a Meta Ads Expert to plan, launch, and optimize ad campaigns across Facebook, Instagram, and other Meta platforms. The ideal candidate should have a good understanding of paid social advertising, audience targeting, and campaign optimization to drive measurable ROI.
Key Responsibilities
- Plan, set up, and manage Meta ad campaigns for brand awareness, lead generation, and conversions.
- Conduct audience research and targeting to reach the right demographics.
- Create compelling ad copy and collaborate with the design team for visuals.
- Monitor campaign performance and optimize for better results.
- Manage ad budgets effectively and ensure campaigns stay cost-efficient.
- Provide regular reports with insights and recommendations.
- Stay updated on Meta platform policies, trends, and best practices.
Requirements
- Proven experience managing Meta Ads campaigns with measurable success.
- Strong understanding of audience targeting, pixel setup, and conversion tracking.
- Ability to analyze campaign data and make informed decisions.
- Excellent communication and organizational skills.
- Ability to work independently in a remote, agile environment.
Preferred Qualifications
- Experience working in a digital agency or with multiple clients.
- Familiarity with tools such as Meta Business Suite, Ads Manager, and Google Analytics.
Method of Application
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