Coca-Cola is the most popular and biggest-selling soft drink in history. An icon of all times, Coca-Cola is the best-known product in the world. Created in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola was first offered as a fountain beverage by mixing Coca-Cola syrup with carbonated water. Coca-Cola was introduced in 1886, patented in 1887, registered as a trademark in 1893 and by 1895 it was being sold in every state and territory in the United States. In 1899, The Coca-Cola Company began franchised bottling operations in and outside the United States taking Coca-Cola to consumers in other parts of North America and Europe and in subsequent years to other parts of the world. In 1951, the refreshing wave of Coca-Cola arrived in Nigeria and has remained a hit with consumers across the country. Packages Coca-Cola is available in: 35cl and 50cl classic glass contour bottle; 33cl on-the-go Can, 50cl and 1.5L PET bottle. Ingredients Carbonated water, sugar, Carbon-dioxide, caffeine, Phosphoric acid, caramel color and flavouring.
We’re looking for a highly motivated and experienced Insights & Data Analyst to join our Digital Commerce Group. In this role, you will be responsible for monitoring customer satisfaction and customer behaviors within the digital platforms. You will analyze their journeys, pain points and needs, with the goal of generating solid and high-quality insights to influence the CCH Digital Innovation pipeline and guide omni-channel strategies. You will also be responsible for the full end-to-end Digital Customer Experience (CX) data process, from data manipulation and visualization to dashboarding and data integration projects, including data governance and user training.
IN THIS EXCITING ROLE YOU WILL:
- Create ad-hoc queries, studies, and analyses looking at customer satisfaction and behaviors data to uncover root causes of customer friction and identify opportunities for improvement
- Perform and automate analyses on customer verbatims to detect sentiment, needs, pain/gain points to support customer personas definition and customer journey mapping initiatives
- Regularly monitor and report CX performance on digital platforms, across primary & secondary KPIs
- Lead the data structure strategy for digital CX and coordinate cross-functional teams to further enrich CX data sources with the rest of CCH customer data universe (and vice versa)
- Develop dashboards for tracking and trend analyses, as well as maintain them to ensure high-quality and user-friendly insights, encouraging constant engagement with all levels of cross-functional teams
- Foster a self-service culture for CX performance tracking, making it available for all relevant users accessible via ‘few-clicks-away’ dashboards
- Translate complex data/insights into clear, compelling narratives and recommendations for stakeholders
- Serve as the ‘voice of the customer’ within the company, sharing feedback and insights with product development, digital marketing, and commercial teams to help shaping future product enhancements and business strategies
- Share updates about industry trends, tools, and best practices in customer analytics and digital customer experience, to bring an outside-in perspective to relevant stakeholders
YOU CAN BE SUCCESFULL IN THIS ROLE IF YOU HAVE:
- 3+ years of experience in customer/CRM analytics, digital analytics, business intelligence, or a similar role
- Master’s degree in Data Science, Business Analytics, Marketing, or a related field
- Proven experience in handling Power BI
- Proficiency in using customer feedback/behavior analytics tools (e.g., Medallia, Qualtrics, Hotjar, …) and advanced analytics (e.g., SQL, R, Python) – will be a plus
- Strong analytical and problem-solving skills
- Critical thinking & curiosity, with hands-on approach
- Self-driven mindset and the ability to work collaboratively with cross-functional teams, as well as with external vendors
Method of Application
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