Job Summary
- The Digital Communications and Growth Manager will lead organization’s digital storytelling, content strategy, and digital marketing initiatives to amplify the organization's mission and impact.
- This role involves creating and managing compelling content across various digital platforms, enhancing audience engagement, executing digital marketing campaigns, and ensuring consistent brand messaging.
- The ideal candidate is tech-savvy, creative, and possesses a strong understanding of digital media trends, marketing strategies, and analytics.
Key Responsibilities
Digital Strategy and Management:
- Develop and execute a comprehensive digital communications and marketing strategy aligned with organizational goals.
- Manage the organization's digital presence, including the website, social media platforms, and email newsletters.
- Monitor and analyze digital metrics to optimize content performance and audience engagement.
- Collaborate with internal teams to ensure cohesive messaging across all digital channels.
Content Creation and Management:
- Create, edit, and publish high-quality content (articles, blog posts, videos, infographics) that resonates with audience.
- Maintain a content calendar to ensure timely and consistent content delivery across all digital channels.
- Collaborate with program teams to gather stories and information for content development.
Social Media Management:
- Oversee the organization's social media accounts, including content planning, posting, and community engagement.
- Develop and implement social media campaigns to increase brand awareness and support fundraising and advocacy efforts.
- Stay updated on social media trends and best practices to enhance organization’s online presence.
Email Marketing:
- Design and distribute email newsletters and campaigns to engage supporters and stakeholders.
- Segment email lists and personalize content to improve open and click-through rates.
- Analyze email campaign performance and implement improvements based on data insights.
Digital Marketing:
- Plan and execute digital marketing campaigns, including SEO/SEM, display advertising, and social media advertising.
- Utilize analytics tools to track campaign performance, measure ROI, and inform future strategies.
- Collaborate with external vendors or agencies as needed to support digital marketing efforts.
Brand Consistency and Compliance:
- Ensure all digital content aligns with brand guidelines and messaging.
- Maintain consistency in tone, style, and visual elements across all digital platforms.
- Ensure compliance with digital accessibility standards and data protection regulations.
Qualifications and Experience
- Bachelor's Degree in Communications, Marketing, Journalism, or a related field.
- Minimum of 3 years of experience in digital communications, content creation, or a similar role.
- Proficiency in content management systems (e.g., WordPress), email marketing tools (e.g., Mailchimp), and social media platforms.
- Strong writing, editing, and storytelling skills.
- Experience with graphic design tools (e.g., Canva, Adobe Creative Suite) is an advantage.
- Ability to analyze digital metrics and translate insights into actionable strategies.
- Passion for women's empowerment, democracy, and good governance.
Work Conditions:
- Hybrid role (combination of remote and in-office work).
Salary
N300,000 - N350,000 monthly.
Method of Application
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