Digital Marketer at BrainShare Technologies

We are Brainshare! A company specialized in Network and IT Services, have taken this challenge by providing services which include High Availability, High Capacity Network Connectivity, Network Virtualization, Network Managed Service, Network Design, Network Installation, Network Management and Security Video, Voice and Data integrated solutions. We are a Gold Partner for Broadbased Communications Ltd. A Leading Metro Fiber Access Network provider for over 90% of Network Operators in Lagos, Nigeria. It started laying its Fiber Optic Cable Facility in 2010 and has grown to over 2,000 Km focus in providing Fiber Optic Access connectivity to over 95% of the Banking Network, Major Mobile Network Operation, Major Internet Service Provider, Payment Processing and Switching Network, The Internet Exchange Point of Nigeria, the Nigerian Stock Exchange.

Main Duties

• Build and execute social media strategy through competitive research, platform determination, benchmarking, and audience identification.
• Curate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
• Own scheduling of content calendars, posting to ensure messaging is deployed as per schedule and is consistent with brand initiatives.
• Champion day-to-day community management of social platforms including daily moderation across social properties. Send periodical newsletters to selected audience.
• Monitor effective benchmarks (best practices) for measuring the impact of social media campaigns.
• Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.
• Oversee the creation of monthly analytic reports on audience growth, best performing tactics and key conversational threads with the aim to improve strategy and brand positioning.
• Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
• Drive consistent, relevant traffic and leads from our social network presence.
• Curate influencer lists and deploy outreach for brand campaign initiatives.
• Collaborate with other departments (content strategy, account management, creative, etc.) to manage reputation, identify key players and coordinate actions
• Generate, edit, publish and share daily content (original text, images, video or HTML).
• Design images for the website, blog, Facebook, email campaign, Twitter, LinkedInand design the layout of some professional proof books.
• Conduct conference calls and GoToMeetings for PowerPoint presentations with clients.
• Monitor day-to-day conversations and activity across all social media platforms and WordPress blog.
• Maintain several Twitter, Instagram, LinkedIn, TikTok accounts through copywriting, photography, editing, and creating advertisements.
• Proofread, edit and format text and images, design cover art, and adjust program function for each title.
• Organize and distribute influencer and VIP gift bags.
• Collect data and information for e-mail marketing.
• Plan and execute sale promotions/campaign to email subscribers.
• Increase follower participation through contests and giveaways.
• Any other Tasks assigned to you by the Management.

Skills, Knowledge and Experience Required

• BSc in Mass Communications, English, Public Admin.or related field required
• At least 4 years proven working experience in social media or related field
• Excellent consulting, copy-writing and communication skills
• Demonstrable social networking experience and social analytics tools knowledge
• Knowledge of online marketing and good understanding of major marketing channels

Personal Qualities & Qualifications:
Job Holder need to be:

• A focussed, self-motivated web designer with creative flair who will bring online presence strategies to life.
• Candidate must possess excellent analytical and presentation skills and be able to influence internal and external organizations.
• Strong familiarity with the business applications of social media platforms (Facebook, Instagram, Twitter etc.).
• Knowledge of web design best practices.
• Understanding of social media metrics; able to interpret the results and take action to increase effectiveness of social media campaigns.
• Strong written and verbal communication skills.
• Degree holder in related field.

Method of Application

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