Dantown is a fin-tech company that solves payment problems using cryptocurrencies. We instantly buy and sell cryptocurrencies, and our services are tailored to satisfy individual consumers and merchants. In a bid to serve our customers better, we make sure our service delivery is top-notch, with our customer care unit trained to respond faster than debit-alerts. We don’t just transact with our customers, we create a royal experience because every Dantown customer is royalty.
We are seeking an experienced Digital Marketing professional to join our team. If you possess a strong background in digital marketing, a keen eye for data analysis, and excellent communication skills, we encourage you to apply and become a valuable part of our dynamic team.
Job responsibilities
- Develop digital marketing strategies and that align with the company’s business goals.
- Conduct market research and analyze trends to identify new opportunities and improve campaign performance.
- Measure and report on the performance of digital campaigns, and compare against goals (KPIs).
- Manage and execute campaigns across various digital channels, including social media and display advertising.
- Craft compelling SEO content. Formulate and implement effective link-building strategies.
- Optimize copy and landing pages for search engine marketing. Conduct ongoing keyword discovery, expansion, and optimization.
- Execute tests, analyze data, and identify growth opportunities. Track and measure the performance of marketing campaigns, providing insightful reports for informed decision-making.
- Collaborate with the development team to ensure seamless implementation of SEO best practices.
- Stay up-to-date with emerging digital marketing trends and techniques.
Job requirements
- 3+ years of experience in managing digital ads.
- Strong understanding of digital marketing channels, including SEO, PPC, social media, and display advertising.
- Minimum of 2 years of proven SEO experience. Profound understanding of SEO and SEM best practices and strategies.
- Experience in creating SEO-friendly content. Familiarity with SEO tools such as Moz, Ahrefs, SEMRush, ScreamingFrog, Hotjar, etc.
- Solid knowledge of web analytics tools like Google Analytics, Google Search Console, Google Tag Manager, etc.
- Stay up-to-date with the latest trends and best practices in SEO and SEM.
- Strong project management skills and ability to take on multiple tasks.
- Excellent written and verbal communication skills.
- Mind-blowing creativity.
Method of Application
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