Digital Marketing Skill Institute was founded in 2012 by Tobi Asehinde during his master's final year at the Portsmouth University, United Kingdom in his bedroom with just a laptop, a sofa, bed and internet connection . During his master's final year, Tobi teamed up with his flatmate to start an online
About Job
- We are in search of a skilled and result-driven Digital Marketer to manage and optimize our online advertising campaigns. The ideal candidate should have experience running and analyzing paid ad campaigns across platforms such as Google Ads, Meta Ads (Facebook & Instagram), LinkedIn Ads, and other digital channels. You will be responsible for developing ad strategies, optimizing performance, and maximizing ROI.
Key Responsibilities
- Plan, execute, and optimize paid advertising campaigns across multiple platforms (Google Ads, Facebook Ads, LinkedIn Ads, TikTok Ads, etc.).
- Conduct keyword research and audience targeting to enhance campaign effectiveness.
- Monitor and analyze campaign performance metrics, including CTR, CPC, conversion rates, and ROI.
- Develop and test ad creatives, headlines, and copy to improve engagement and conversions.
- Optimize bidding strategies and budgets to achieve the best possible results.
- Conduct A/B testing on ad creatives, landing pages, and targeting methods.
- Stay up-to-date with the latest digital advertising trends, tools, and best practices.
- Prepare and present performance reports with insights and recommendations for improvement.
- Create marketing content (design and video) to align ad campaigns with overall marketing strategies.
Requirements & Skills
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Proven experience (2+ years) in digital advertising and paid media management.
- Expertise in Google Ads, Facebook Ads Manager, LinkedIn Ads, and other PPC platforms.
- Strong Graphics design skills
- Strong analytical skills and experience with data-driven decision-making.
- Proficiency in Google Analytics, Google Tag Manager, and other tracking tools.
- Knowledge of SEO principles and how they integrate with paid campaigns.
- Experience with A/B testing and conversion rate optimization (CRO).
- Ability to manage multiple campaigns and meet deadlines.
- Strong communication and collaboration skills.
- Google Ads and Meta (Facebook) Blueprint certifications are a plus.
- Attention to detail and ability to multitask.
- Ability to interpret website traffic and online customer engagement metrics.
- Must have completed NYSC
- Proven work experience as a community manager
Method of Application
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