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Description
- We are seeking a talented and experienced Digital Marketer to join our team. The ideal candidate will be responsible for developing, implementing, tracking and optimizing our digital marketing campaigns across all digital channels.
- This role requires a deep understanding of digital marketing strategies and a proven track record of driving results in a competitive industry.
Key Responsibilities
- Create, manage and execute digital marketing strategies to promote insurance products & services.
- Plan & execute all web, SEO, email, social media & display advertising campaigns.
- Develop & manage the content strategy including blog posts, social media content, email newsletters and website content.
- Coordinate with the creative team to produce engaging multimedia content.
- Monitor and analyze digital marketing performance using tools like Google Analytics, HubSpot, or similar platforms.
- Use data-driven insights to optimize marketing strategies and improve ROI.
- Provide regular reports on campaign performance, website traffic and social media engagement.
- Work closely with the sales and product teams to align marketing strategies with business goals.
- Develop and execute email marketing campaigns to nurture leads and maintain customer relationships.
- Segment email lists and personalize email content to target specific customer group.
- Keep up-to-date with the latest trends and best practices in online marketing & measurement.
Requirements
- Bachelor’s Degree in Marketing, Business Administration or a related field.
- 1-3 years proven working experience in digital marketing; preferably in the insurance or financial services sector.
- Strong understanding of digital marketing concepts, strategies and best practice.
- Proficiency in marketing software and tools. E.g. Google AdWords, HubSpot).
- Excellent written & verbal communication skills.
Method of Application
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