IDA Beauty™ is more than just a makeup store; we are a beauty community. Our journey began with a passion for makeup and a dream to help everyone feel their best. With years of experience in the beauty industry, specialize in three different categories: face, lips, and eyes cosmetics, with a commitment to premium quality and durability, we have quickly become a standout in the beauty industry leading E-commerce.
Job Summary
- IDA Beauty is a luxury, halal-certified, vegan, and cruelty-free beauty brand committed to inclusivity, sustainability, and empowering confidence from the inside out.
- As we continue to grow our digital presence and drive online sales, we are seeking a result-driven Digital Marketer to support our performance marketing, SEO, and online visibility.
Key Responsibilities
- Plan, execute, and manage digital advertising campaigns (Google Ads, Instagram, Facebook, TikTok)
- Optimize campaigns for reach, engagement, and conversions
- Monitor and analyze performance metrics (CTR, CPC, ROI, conversions)
- Manage audience targeting, segmentation, and retargeting strategies
- Collaborate with content and social media teams for campaign alignment
- Support product launches, promotions, and brand campaigns
- Track and manage advertising budgets efficiently
- Provide daily/weekly performance reports and insights
- Conduct keyword research and implement SEO strategies to improve website ranking
- Optimize website content, product pages, and blog posts for search engines
- Monitor and improve organic traffic, search visibility, and domain authority
- Perform on-page and basic technical SEO (meta tags, alt text, site structure)
- Work with developers/content team to improve website performance (speed, UX, mobile optimization)
Requirements
- OND / HND / B.Sc. in Marketing, ICT or related field
- 1–2 years’ experience in digital marketing or performance marketing
- Strong knowledge of paid ads (Google, Meta, TikTok)
- Experience using tools like Google Analytics, Google Search Console, Meta Business Suite, TikTok Ads Manager
- Knowledge of SEO tools such as SEMrush, Ahrefs, or Ubersuggest
- Basic understanding of e-commerce platforms (Shopify)
- Ability to interpret analytics and optimize campaigns
- Strong communication and reporting skills
- Self-motivated and able to work independently
Key Competencies
- Analytical thinking and data interpretation
- Creativity in campaign execution
- Attention to detail
- Strong problem-solving skills
- Results-driven mindset
- Professionalism and accountability
Performance Expectations:
- Achieve a minimum ROAS of 3x–5x across campaigns
- Increase monthly online sales (15–30% growth)
- Reduce CPA while improving conversion quality
- Improve CTR and overall ad performance
- Improve website conversion rates (2%–5%+)
- Increase qualified traffic (paid and organic)
- Improve SEO rankings (first-page visibility)
- Scale high-performing campaigns
- Ensure efficient budget management
- Successfully launch and optimize product campaigns with measurable ROI
- Provide weekly reports with insights and strategy adjustments
- Nice to Have
- Experience in beauty, skincare, or luxury brands
- Basic content creation or copywriting skills
- Understanding of social media marketing.
Work Output Expectations:
- Ability to manage multiple campaigns simultaneously
- Must meet deadlines and provide consistent reporting
- Strong ownership mindset and proactive communication.
Method of Application
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