Lopterra leaders empower the business by investing in experienced professionals skilled to provide the core of our services, with a leadership influence that lies in the commitment to build strong, trustworthy relationships with our clients, candidates and amongst colleagues. Our team is widely recognised for their excellent service, professionalism and unmatched training services. As a team, we remain focused on the goal to continue being among Africa's top specialist Human Capital Resource company, thereby influencing our clients' bottom line positively and changing the lives of our clients and candidates.
Position Overview
- As a Digital Marketing Manager, you will be responsible for managing our digital assets, driving sales, and implementing promotional strategies across various digital platforms.
- You will play a crucial role in shaping our brand's online presence, optimizing campaigns for maximum ROI, and fostering engagement with our target audience.
Key Responsibilities
- Develop and execute comprehensive digital marketing strategies, create and curate engaging content for our website, social media channels, email campaigns, and other digital platforms, to increase brand awareness, drive traffic, and generate sales
- Manage and optimize digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, and other relevant channels; Monitor key performance metrics and analytics to track the effectiveness of campaigns, and identify areas for improvement
- Create and curate engaging social media content for our website, social media channels, email campaigns, and other digital platforms.
- Monitor kep performance metrics and analytics to track the effectiveness of campaigns
- Identify areas of improvement and optimize performance.
- Collaborate with cross-functional teams including creative, product, and sales to ensure alignment and consistency across all digital touchpoints.
- Stay informed about industry trends, emerging technologies, and best practices in digital marketing, and leverage this knowledge to drive innovation and growth.
- Conduct market research and competitor analysis to identify opportunities and develop strategies to maintain a competitive edge.
- Oversee the management of our website, including SEO optimization, user experience enhancements, and content management.
- Manage relationships with external vendors, agencies, and partners to support digital marketing initiatives as needed.
Qualifications
- 2 years of cognate experience with proven track record of success in managing digital advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, etc.
- In-depth knowledge of digital marketing channels, strategies, and best practices.
- Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
- Excellent written and verbal communication skills, with the ability to create compelling content for digital platforms.
- Creative thinking and problem-solving skills, with a passion for innovation and continuous improvement.
- Strong project management skills with the ability to prioritize tasks, meet deadlines, and manage multiple projects simultaneously.
- Experience with e-commerce platforms and an understanding of online consumer behavior are a plus.
Method of Application
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