People Capacity Management is a human resources and management consulting firm located in Lagos, Nigeria. We provide services, expertise and resources to both the private and public sectors through our deep knowledge of issues specific to industries and sectors. We are committed to meeting the needs of our clients in a timely and cost effective manner. Our goal is to offer our clients the option that best suits their needs, be it a short or long term assignment, or on a project or ad hoc basis.
Job Responsibilities
- Develop and implement social media strategies to drive brand awareness, engagement, and lead generation.
- Create compelling and engaging content for various social media platforms, including but not limited to Facebook, Twitter, Instagram, LinkedIn, and YouTube.
- Manage social media accounts, including content planning, scheduling, monitoring, and responding to user interactions.
- Monitor and analyze social media performance metrics, generate reports, and provide insights and recommendations for continuous improvement.
- Plan and execute digital marketing strategies and campaigns, including email marketing, to drive customer acquisition, retention, and conversion.
- Develop and execute email marketing strategies, including creating engaging email content, managing subscriber lists, and optimizing email deliverability and open rates.
Job Specifications
- Must have 3-4 years of experience in digital marketing with a strong focus on social media content creation and email marketing.
- Minimum of first degree in a relevant field
- In-depth knowledge of various social media platforms, their features, and best practices for content creation, audience targeting, and engagement.
- Proficiency in using social media management tools and analytics platforms to schedule, monitor, analyze, and report on social media performance.
- Experience with email marketing platforms and tools, including list management, email automation, and A/B testing.
- Creative thinking and the ability to generate innovative ideas for social media content and digital marketing campaigns.
Method of Application
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