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Digital Marketer at PPC Limited

PPC LimitedLagos, Nigeria Digital Marketing
Full Time
With over 20 years track record of delivering turnkey engineering solutions across 5 business sectors - Telecommunications, Energy, Health, Transport and Building Management Systems, PPC (formerly Philips Projects Centre) is a Systems Engineering and Integration Company whose activities are primarily geared towards providing specialized integrated solutions. PPC started business in 1991 as Philips Projects Centre, an affiliate of Philips Electronics N.V. of the Netherlands. The PPC acronym was retained after a strategic management buyout of the Dutch parent company. With a track record exceeding two decades, PPC has become the leading provider of high quality systems integration services. Whether in oil & gas, healthcare, telecommunications, transportation, hospitality or the Power sector, PPC’s expertise has made a positive impact in virtually all sectors of the economy. Our strength lies in our ability to integrate very complex systems, a well-trained, highly motivated and customer-friendly staff; good understanding of technology & engineering; and a quality system that imbibes international best practices and conforms to ISO 9001 standards. Some of the unique services we provide to the different industry segments include: consultancy and project definition, technical/audit survey, procurement, construction, installation, commissioning, maintenance, operations and project management.

Job Summary

  • The Officer will be tasked with increasing the organization’s digital presence and her conversion rate from online visitors to long-term customers

Job Description

  • Plan and execute digital marketing, including SEO/SEM, marketing database, e-mail, social media and display advertising campaigns.
  • Carry out digital marketing activities leading to lead generation and conversion
  • Design, build and maintain the company’s social media presence.
  • Carry out graphics design when needed.
  • Brainstorm new and creative growth strategies.
  • Plan, execute and measure experiments and conversion tests.
  • Collaborate with internal teams to create landing pages and optimize the user experience.
  • Monitor key online marketing metrics to track success.
  • Ensure that the brand message is consistent.
  • Edit and post content, videos, podcasts, and audio content on online sites.
  • Develop and manage digital marketing campaigns.
  • Manage the organization’s website.
  • Optimize content for the website and social networking channels such as Facebook, Twitter, Instagram, etc.
  • Track the website traffic flow and provide internal reports regularly.
  • Fix error in online content, arrange webinars and webcasts.

Method of Application

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