COMPANY OVERVIEW At SIMS Nigeria Limited, we specialize in the distribution and sales of electronic products from major brands such as SAMSUNG, ROYAL, PARSUN and POWERMATIC. Our business started out in 1987 and since then we have succeeded in carving a niche for ourselves in the home appliances market in Nigeria. We operate a number of branches that cut across most of Nigeria’s geopolitical zones; in major cities such as Lagos, Port Harcourt, Onitsha, Enugu, Kano and Abuja. Our longstanding reputation has earned us a status as Nigeria’s lead player in the electronics industry and as a result, we decided to go further by partnering with SAMSUNG to establish a local manufacturing line for its air conditioners and refrigerators in 2004. This, coupled with our state-of-the-art service centre that caters to consumers who buy our products, ensures that our customers enjoy the best quality of service from us and the best performance possible from their electronics.
Responsibilities
Marketing Strategies:
- Create and implement comprehensive digital marketing strategies to increase brand awareness and drive website traffic.
- Develop, execute, and manage campaigns across various digital channels including SEO, SEM, PPC, social media, email, and content marketing.
SEM:
- Conduct keyword research to guide content teams.
- Optimize website and content for search engines (SEO).
- Plan and execute paid search campaigns (SEM)
Email Marketing:
- Develop and manage email marketing campaigns.
- Segment email lists and personalize email content to target specific audiences.
Analytics and Reporting:
- Use analytics tools to monitor and evaluate the performance of digital marketing campaigns.
- Generate reports and provide insights to improve future marketing strategies.
Qualifications
- A bachelor's degree or equivalent in e-commerce or digital marketing are beneficial.
- Proven experience in a similar role. Experience with digital marketing tools and platforms (e.g., Google Analytics, SEO tools, social media platforms).
Technical Skills:
- Strong knowledge of SEO, SEM, PPC, social media marketing, email marketing, content marketing, and web analytics.
- Proficiency in using marketing software and tools
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving skills.
- Ability to analyze data and generate actionable insights.
- Basic understanding of HTML, CSS, and content management systems (CMS) like WordPress, Shopify, Magento
Method of Application
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