Ascentech Services Ltd acts as a gateway to provide a wide range of recruitment and selection services to companies. We are a dedicated team of professional consultants offering top-of-the-line executive recruitment and selection services. We cater for the needs of a range of professionals seeking employment and work together to create effective solutions using our networks and strong client base.
Responsibilities
- Develop and execute comprehensive digital marketing strategies to promote our healthcare services, including hospitals, clinics, and specialized treatment centers.
- Manage all digital marketing channels, including social media, email marketing, content marketing, SEO, SEM, and PPC campaigns.
- Create and curate engaging content for our website, blog, social media platforms, and email newsletters to attract and retain patients.
- Monitor and analyze the performance of digital marketing campaigns using analytics tools, such as Google Analytics, to optimize performance and maximize ROI.
- Collaborate with internal teams, including marketing, medical, and IT departments, to align digital marketing initiatives with business objectives and patient needs.
- Stay up to date with the latest trends and best practices in digital marketing, healthcare regulations, and patient privacy laws to ensure compliance and innovation.
- Conduct market research and competitor analysis to identify opportunities for growth and differentiation in the healthcare market.
- Work closely with graphic designers, content creators, and external agencies to produce high-quality digital assets, such as images, videos, and infographics.
- Content creation and management of all social media platforms and
- Develop and maintain strong relationships with key stakeholders, including healthcare professionals, patients, and community organizations, to enhance brand reputation and patient satisfaction.
- Provide regular reports and insights to senior management on digital marketing performance, key metrics, and recommendations for improvement.
Requirements
- Bachelor's degree in Marketing, Communications, or related field.
- Proven experience in digital marketing, preferably in the healthcare or pharmaceutical industry.
- Strong understanding of digital marketing tools and platforms, including social media management tools, email marketing software, and CMS platforms.
- Excellent analytical skills and the ability to interpret data to drive informed decision-making.
- Creative mindset with the ability to develop innovative digital marketing campaigns that resonate with target audiences.
- Exceptional communication skills, both written and verbal, with the ability to articulate complex ideas clearly and concisely.
- Ability to work effectively in a fast-paced, collaborative environment with multiple stakeholders and competing priorities.
- Experience with healthcare regulations, patient privacy laws, and medical terminology is a plus
Method of Application
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