As we continue to expand our digital presence, we are seeking a dynamic and experienced Digital Marketer/Traffic Acquisition Manager to join our team.
Responsibilities
Develop and execute digital marketing campaigns to increase traffic, engagement, and conversions on our digital publishing platforms.
Utilize a variety of channels including search engine optimization (SEO), pay-per-click (PPC) advertising, social media, email marketing, and content marketing to drive traffic and acquire new users.
Analyze data and metrics to evaluate the performance of campaigns and optimize strategies for maximum effectiveness.
Stay up-to-date with the latest trends and best practices in digital marketing and traffic acquisition, and implement innovative strategies to stay ahead of the competition.
Collaborate with cross-functional teams including content creators, designers, and developers to create compelling content and optimize user experience.
Qualifications
Bachelor's Degree in Marketing, Communications, Business, or related field.
Proven experience in digital marketing, with a focus on traffic acquisition and audience growth.
Strong understanding of digital marketing channels and techniques including SEO, PPC, social media, email marketing, and content marketing.
Experience with analytics tools such as Google Analytics, Adobe Analytics, or similar platforms.
Creative thinker with a passion for innovation and staying ahead of industry trends.
