The leading platform for connecting individuals looking for household services with top-quality, pre-screened independent service professionals. From home cleaning to handyman services, HDPRO instantly matches thousands of customers every week with top-rated professionals in cities all around the Nigeria.
Job Summary:
The Digital Marketer will be responsible for planning, executing, and optimizing online marketing campaigns across various digital platforms to drive brand awareness, customer engagement, and conversions. With a minimum of 5 years of experience, the Digital Marketer will leverage their expertise in digital marketing strategies, SEO, content creation, and analytics to achieve the company's marketing goals.
Key Responsibilities:
Digital Strategy Development:
- Develop and implement comprehensive digital marketing strategies to drive traffic, increase conversions, and achieve marketing goals.
- Conduct market research to identify trends, customer insights, and competitive analysis to inform marketing strategies.
Content Marketing:
- Create and manage content calendars for social media, blogs, email newsletters, and other digital channels.
- Develop high-quality, engaging content that aligns with the brand’s voice and resonates with the target audience.
- Collaborate with designers, copywriters, and other team members to produce multimedia content.
Search Engine Optimization (SEO):
- Implement on-page and off-page SEO strategies to improve organic search rankings and drive website traffic.
- Conduct keyword research, optimize website content, and monitor site performance using tools like Google Analytics, SEMrush, or Ahrefs.
Paid Advertising:
- Manage and optimize paid advertising campaigns across platforms like Google Ads, Facebook Ads, LinkedIn Ads, and others.
- Analyze campaign performance, adjust bidding strategies, and allocate budgets to maximize ROI.
Social Media Management:
- Develop and execute social media strategies to build brand presence, engage with the audience, and drive conversions.
- Monitor social media channels, respond to inquiries, and engage with followers to build a strong online community.
Email Marketing:
- Plan, design, and execute email marketing campaigns, including newsletters, promotional offers, and automated drip campaigns.
- Segment email lists, personalize content, and track performance metrics to improve open rates, click-through rates, and conversions.
Analytics and Reporting:
- Monitor, analyze, and report on the performance of digital marketing campaigns using tools like Google Analytics, HubSpot, or similar platforms.
- Use data-driven insights to optimize campaigns and improve overall digital marketing effectiveness.
Conversion Rate Optimization (CRO):
- Implement strategies to improve website conversion rates, including A/B testing, user experience enhancements, and landing page optimization.
- Analyze user behavior and feedback to identify opportunities for increasing conversion rates.
Collaboration and Communication:
- Work closely with the Marketing and Sales Manager and other team members to align digital marketing efforts with broader business goals.
- Present campaign performance and insights to stakeholders and recommend strategies for improvement.
Staying Current with Industry Trends:
- Stay updated with the latest digital marketing trends, tools, and best practices.
- Attend industry events, webinars, and training sessions to continuously enhance skills and knowledge.
Qualifications:
- Education: Bachelor’s degree in Marketing, Digital Marketing, Communications, or a related field.
- Experience: At least 5 years of experience in digital marketing, with a proven track record of managing successful campaigns.
Skills:
- Proficiency in digital marketing tools and platforms (e.g., Twitter, Tiktok Ads, Google Ads, Google Analytics, Facebook Ads Manager, SEO tools).
- Strong understanding of SEO, SEM, PPC, content marketing, and social media strategies.
- Excellent written and verbal communication skills.
- Analytical mindset with the ability to interpret data and make data-driven decisions.
- Strong project management skills and the ability to manage multiple campaigns simultaneously.
Personal Attributes:
- Creativity: Ability to develop innovative and compelling digital marketing campaigns.
- Attention to Detail: Ensures accuracy and consistency in all digital marketing activities.
- Adaptability: Flexible and able to adjust strategies based on real-time data and market changes.
- Team Player: Collaborative and able to work effectively with cross-functional teams.
Working Conditions:
May require occasional evening or weekend work to meet campaign deadlines or during peak marketing periods.
Method of Application
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