We are on a mission to provide affordable, accessible and suitable financial services to Gig and informal workers who have historically been underdeserved and excluded from financial services
Position Summary
- Are you a creative and analytical digital marketing professional passionate about building impactful online experiences? Join Gigmile, a fast-growing leader in asset financing across Africa, as our Digital Marketing Associate.
- In this role, you will design and implement innovative strategies to enhance our online presence, foster engagement, and drive growth across Nigeria and Ghana.
- You'll be instrumental in crafting campaigns that resonate with our audience, ensuring Gigmile continues to lead in transforming gig workers' lives.
Key Responsibilities
Content Creation & Distribution:
- Ideate and produce high-quality, engaging content tailored for social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.) to boost audience engagement and brand visibility.
- Manage content calendars, ensuring timely and consistent posts for Gigmile and its subsidiaries (Gamma Mobility Nigeria and Gamma Mobility Ghana).
- Leverage tools like Canva, Adobe Creative Suite, or video-editing platforms for visual and video content creation.
Social Media Management:
- Maintain an active and professional presence across social media channels.
- Respond promptly to comments, messages, and queries, building a strong rapport with the online community.
- Use analytics platforms (e.g., Google Analytics, Meta Insights, Hootsuite) to track performance metrics such as engagement rates, follower growth, and audience sentiment.
Campaign Management:
- Plan and execute high-performing digital advertising campaigns on platforms like Meta (Facebook/Instagram Ads) and Google Ads.
- Continuously monitor, analyze, and optimize campaigns to maximize ROI and user acquisition.
- Develop A/B testing strategies to identify winning creatives and ad placements.
Branding & Launches:
- Support product launches by coordinating communication strategies, promotional materials, and event activities.
- Ensure all digital and physical materials align with Gigmile’s brand guidelines, maintaining a consistent visual identity.
Collaboration & Strategy:
- Partner with the Business Development and Product teams to align marketing efforts with organizational goals.
- Contribute to developing acquisition strategies and innovative approaches to raising brand awareness in Nigeria and Ghana.
Requirements
- Candidates should possess a Bachelor's Degree qualification
- 2+ years in digital marketing, preferably in startups, fintech, or fast-paced environments.
- Proficiency in social media management tools (e.g., Buffer, Hootsuite).
- Strong grasp of Meta Ads, Google Ads, and campaign optimization.
- Excellent copywriting and content creation abilities.
- Analytical mindset to interpret metrics and adapt strategies.
- Self-driven, detail-oriented, and passionate about storytelling and brand building.
Method of Application
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