Lagetronix specializes in technological and IT-related services such as product engineering, warranty management, building cloud, infrastructure, network, etc.
- We are seeking a creative and innovative Digital Marketing Executive to join our team.
- As a Digital Marketing Executive at Lagetronix, you will be an integral part of our marketing team, responsible for driving the online presence of our brand, and contributing to our growth.
- If you are a digital enthusiast with a passion for paid marketing campaigns, this is the role for you!
Key Responsibilities
Market Research:
- Stay up-to-date with industry trends and competitor activities to identify opportunities and threats.
- Help in defining target audiences and refining customer personas.
Content Creation and Marketing:
- Develop compelling and engaging content for ads, social media, and email marketing.
- Collaborate with the content team to align paid campaigns with the overall content strategy.
- Create landing pages and ad-specific content to maximize conversion rates.
Paid Campaign Management:
- Plan, execute, and optimize paid advertising campaigns across various platforms such as Google Ads, Facebook, LinkedIn, and other relevant channels.
- Monitor campaign performance, budget allocation, and ROI analysis to drive continuous improvements.
- Implement A/B testing strategies to refine ad copy, targeting, and creative elements.
Data Analysis and Reporting:
- Generate regular reports on campaign performance, providing insights and recommendations for improvements.
- Utilize analytical tools to track key performance indicators (KPIs) and measure the impact of campaigns.
Social Media Management:
- Assist in managing our social media accounts, including posting, engagement, and community building.
- Support the creation of a social media content calendar and strategize ways to increase brand visibility.
SEO and SEM Optimization:
- Collaborate with the team to optimize our website’s SEO, ensuring high visibility in search engine results.
- Conduct keyword research and implement SEM strategies to drive organic and paid traffic.
Business Development & Partnerships:
- Identifying new business opportunities, negotiating deals, forming alliances with other companies, and expanding the company’s reach into new markets or customer segments.
Qualifications
- BSc/HND graduate with a Degree in Marketing, Digital Marketing, or a related field.
- 0-5 years work experience.
- Passion for digital marketing
- Strong analytical skills and proficiency in data-driven decision-making.
- Excellent written and verbal communication skills.
- Familiarity with digital marketing and web design tools such as WordPress, Google Ads, Facebook Ads Manager, and email marketing platforms.
- Creative thinking and ability to generate innovative marketing ideas.
Benefits
- A dynamic and collaborative work environment.
- Private Health Insurance
- Pension Plan
- Training & Development
- Hybrid work
- Paid Time Off
Method of Application
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