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Digital Marketing Executive at Lagetronix Nigeria Limited

Lagetronix Nigeria LimitedLagos, Nigeria Digital Marketing
Full Time
Lagetronix specializes in technological and IT-related services such as product engineering, warranty management, building cloud, infrastructure, network, etc.

  • We are seeking a creative and innovative Digital Marketing Executive to join our team.
  • As a Digital Marketing Executive at Lagetronix, you will be an integral part of our marketing team, responsible for driving the online presence of our brand, and contributing to our growth.
  • If you are a digital enthusiast with a passion for paid marketing campaigns, this is the role for you!

Key Responsibilities

Market Research:

  • Stay up-to-date with industry trends and competitor activities to identify opportunities and threats.
  • Help in defining target audiences and refining customer personas.

Content Creation and Marketing:

  • Develop compelling and engaging content for ads, social media, and email marketing.
  • Collaborate with the content team to align paid campaigns with the overall content strategy.
  • Create landing pages and ad-specific content to maximize conversion rates.

Paid Campaign Management:

  • Plan, execute, and optimize paid advertising campaigns across various platforms such as Google Ads, Facebook, LinkedIn, and other relevant channels.
  • Monitor campaign performance, budget allocation, and ROI analysis to drive continuous improvements.
  • Implement A/B testing strategies to refine ad copy, targeting, and creative elements.

Data Analysis and Reporting:

  • Generate regular reports on campaign performance, providing insights and recommendations for improvements.
  • Utilize analytical tools to track key performance indicators (KPIs) and measure the impact of campaigns.

Social Media Management:

  • Assist in managing our social media accounts, including posting, engagement, and community building.
  • Support the creation of a social media content calendar and strategize ways to increase brand visibility.

SEO and SEM Optimization:

  • Collaborate with the team to optimize our website’s SEO, ensuring high visibility in search engine results.
  • Conduct keyword research and implement SEM strategies to drive organic and paid traffic.

Business Development & Partnerships:

  • Identifying new business opportunities, negotiating deals, forming alliances with other companies, and expanding the company’s reach into new markets or customer segments.

Qualifications

  • BSc/HND graduate with a Degree in Marketing, Digital Marketing, or a related field.
  • 0-5 years work experience.
  • Passion for digital marketing
  • Strong analytical skills and proficiency in data-driven decision-making.
  • Excellent written and verbal communication skills.
  • Familiarity with digital marketing and web design tools such as WordPress, Google Ads, Facebook Ads Manager, and email marketing platforms.
  • Creative thinking and ability to generate innovative marketing ideas.

Benefits

  • A dynamic and collaborative work environment.
  • Private Health Insurance
  • Pension Plan
  • Training & Development
  • Hybrid work
  • Paid Time Off

Method of Application

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