PATJEDA GROUP is a growing business group in Nigeria with its corporate headquarters in Nigeria business hub - Lagos. The history of the Group spans through a decade of hands-on activities and client-oriented projects, these are not without community sustainable development initiatives aimed at promoting the Group’s human development goals.
Key Responsibilities
- Create customized digital marketing strategies for each business sector (hospitality, farming, car hire, oil & gas, Logistics, education, security services) to increase brand awareness, customer engagement, and revenue.
- Integrate email marketing, content marketing, social media, and other digital channels to drive business growth and engagement across all sectors.
- Plan, execute, and optimize online campaigns across various platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.) to ensure optimal performance.
- Use analytics tools (Google Analytics, social media insights, etc.) to track performance, analyze trends, and report on campaign outcomes, recommending adjustments as needed.
- Build and maintain a strong social media presence for each sector (Facebook, Twitter, LinkedIn, Instagram, etc.) by creating content calendars and regularly posting engaging updates.
- Interact with customers online to answer questions, manage inquiries, and enhance brand loyalty.
- Develop and implement lead-generation strategies through online ads, landing pages, and content marketing initiatives.
- Conduct regular research on digital marketing trends, consumer behavior, and competitor activities across the different sectors.
- Work closely with the sales, operations, and product teams to align digital marketing strategies with business goals and ensure seamless execution.
- Support sector-specific marketing and PR initiatives to increase visibility and credibility.
- Develop and manage the digital marketing budget for each sector, ensuring effective allocation of resources across campaigns and activities.
- Manage and grow the company’s email subscriber list for all business sectors, ensuring proper segmentation for targeted campaigns.
- Analyze email campaign results and continuously optimize for better open and click-through rates.
- Provide monthly and quarterly reports on key performance indicators (KPIs), campaign performance, and digital marketing effectiveness.
Skills & Qualifications
- Bachelor’s Degree in Marketing, Business, Communications, or a related field.
- Proven experience (3+ years) in digital marketing across multiple industries, with a track record of managing campaigns and driving measurable results.
- Strong knowledge of digital marketing tools and platforms (Google Ads, Facebook Ads, LinkedIn Ads, Google Analytics, SEO tools, email marketing platforms, etc.).
- Experience in content creation and managing social media accounts for diverse industries.
- Excellent communication skills, both written and verbal.
- Ability to analyze data and translate it into actionable insights.
- Familiarity with marketing automation tools and CRM software.
- Creative and proactive with a problem-solving mindset.
- Ability to multitask, manage multiple projects, and meet deadlines in a fast-paced environment.
- Knowledge of industry-specific trends in hospitality, farming, oil & gas, Logistics, education, and security services is a plus.
Preferred Qualifications:
- Experience with video marketing and multimedia content creation.
- Certifications in Google Ads, Facebook Blueprint, or other digital marketing platforms.
- Knowledge of email marketing best practices and automation tools.
Method of Application
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