AshLuxury is the premiere-commerce destination where style meets luxury, renowned for providing its customers with specially curated high-fashion and cutting-edge designer clothes and accessories.
Position Overview
- The Digital Marketing Manager in Ashcorp is responsible for developing and executing digital marketing strategies that enhance the brand's online presence, engage high-end consumers, and drive e-commerce growth.
- This position requires a deep understanding of the luxury fashion market, advanced digital marketing skills, and the ability to create innovative campaigns that reflect the brand's prestige and values.
- The Head of Digital Marketing will work closely with creative, communication, sales, and product teams to ensure a cohesive and impactful digital presence globally.
Key Responsibilities
Digital Marketing Strategy Development:
- Develop and implement comprehensive digital marketing strategies that align with the brand’s vision, mission, and business objectives.
- Conduct market research and competitive analysis to identify digital opportunities and trends within the luxury fashion market.
E-Commerce and Online Sales:
- Drive the growth of the brand's e-commerce platform, optimizing the online shopping experience to increase sales and customer satisfaction.
- Collaborate with the e-commerce team to develop and execute strategies for product launches, promotions, and seasonal campaigns.
Social Media and Content Marketing:
- Oversee the creation and management of high-quality content across social media platforms to enhance brand engagement and loyalty.
- Develop and execute social media strategies that resonate with luxury consumers and drive organic growth.
SEO and SEM:
- Implement effective search engine optimization (SEO) and search engine marketing (SEM) strategies to increase website traffic and visibility.
- Monitor and analyze the performance of SEO and SEM campaigns, adjusting strategies to maximize results
Digital Advertising:
- Plan and manage digital advertising campaigns, including display ads, social media ads, and retargeting, to reach target audiences and achieve marketing goals.
- Track and report on the performance of digital advertising campaigns, ensuring a high return on investment (ROI).
Email Marketing:
- Develop and execute email marketing strategies to nurture customer relationships, promote new collections, and drive online sales.
- Analyze the effectiveness of email campaigns and optimize strategies for better engagement and conversion rates.
Data Analytics and Performance Tracking:
- Utilize digital analytics tools to monitor, analyze, and report on the performance of digital marketing campaigns.
- Provide actionable insights and recommendations to improve campaign effectiveness and achieve key performance indicators (KPIs).
Leadership and Team Management:
- Lead, mentor, and develop a team of digital marketing professionals, fostering a culture of innovation, collaboration, and excellence.
- Collaborate with cross-functional teams to ensure alignment and effective execution of digital marketing strategies.
Qualifications
- Education: Bachelor's Degree in Marketing, Business Administration, Digital Media, or a related field. A Master’s degree is preferred.
- Experience: Minimum of 7 years of experience in digital marketing, e-commerce, or a related field within the luxury fashion industry, with at least 5 years in a leadership role.
Skills and Competencies:
- Strong understanding of the luxury fashion market and digital consumer behavior.
- Proven track record of developing and implementing successful digital marketing strategies and campaigns.
- Expertise in e-commerce, SEO, SEM, social media, email marketing, and digital advertising.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Strong leadership and team management abilities.
- Proficiency in digital marketing tools and analytics platforms.
Work Environment:
- This position typically operates within other Ashcorp professional environment, with frequent collaboration across various departments. Some travel may be required for market visits, events, and meetings.
Method of Application
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