At FMR Agency we have unique and creative solutions that meet the clients expectations not only by realizing the clients business objectives, but particularly by our strict adherence to the ethical principles of public relations, we always search for opportunities beyond the agreed communications and the business objectives, we address special needs in other to find unique and tailored solutions through creative approaches.
Job Summary
- We are seeking a Digital Marketing Manager to develop, implement, track, and optimize our client digital marketing campaigns across various channels.
- The ideal candidate is data-driven, creative, and has a deep understanding of current digital marketing tools, strategies, and best practices.
- You will be working closely with the marketing team and other departments to drive growth, engagement, and conversion goals.
Key Responsibilities
Strategy Development & Execution:
- Develop and manage digital marketing campaigns across channels (e.g., Google Ads, social media, email marketing, SEO).
- Set goals, KPIs, and benchmarks for each campaign; monitor performance to optimize strategies.
- Collaborate with content, design, and product teams to create integrated campaigns.
Content & Social Media Management
- Oversee social media strategy and content calendar; manage posting schedules across platforms.
- Develop and curate engaging content for social media channels, email newsletters, and blog posts.
SEO & Website Management:
- Optimize website content and structure for SEO; collaborate with web developers to enhance UX/UI for better conversion.
- Conduct keyword research and use SEO tools to improve organic traffic.
Analytics & Reporting:
- Use tools like Google Analytics, Google Tag Manager, and CRM analytics to measure and analyze campaign performance.
- Prepare weekly/monthly reports on digital marketing KPIs and adjust campaigns based on data insights.
Paid Advertising:
- Manage paid search, display, and social ad campaigns; optimize ad budgets and strategies for maximum ROI.
- Test, analyze, and adjust ad creatives, bids, and targeting to improve performance.
Email Marketing & Lead Nurturing:
- Design and execute email marketing campaigns to nurture leads and engage existing customers.
- Optimize campaigns based on open rates, click-through rates, and conversions.
Requirements
- Bachelor’s Degree in Marketing, Business, Communications, or a related field.
- Proven experience (3-5 years) in digital marketing, with a strong portfolio of successful campaigns.
- Proficiency in digital marketing tools (Google Ads, SEO tools, social media platforms, email marketing platforms).
- Strong analytical skills and experience using web analytics tools (Google Analytics, Google Tag Manager).
- Excellent written and verbal communication skills.
- Ability to multitask, prioritize projects, and manage time effectively.
Preferred Skills:
- Certification in Google Analytics, Google Ads, or similar is a plus.
- Experience with marketing automation platforms (e.g., HubSpot, Salesforce).
- Basic knowledge of HTML/CSS and WordPress.
Method of Application
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