Hyphn Resources Limited is a content marketing agency that delivers exceptional TV, radio, digital, and experiential content that helps businesses captivate audiences. Our innovative strategies, expertise, and passion for storytelling ensure that your brand's voice is heard loud and clear across all channels. We craft narratives that resonate with your target audience and compel them to take action.
Job Description
- If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels.
- You are also expected to have solid IT knowledge (frontend and backend) for the management of our website.
- You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.
- You will work with the marketing team, supporting teams, and vendors to launch campaigns on time and budget.
Responsibilities
- Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media, and display advertising campaigns
- Planning, Implementing, managing, monitoring, and upgrading the organization’s website
- Design, build, and maintain our social media presence
- Measure and report the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize the strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Responding to and troubleshooting all website issues.
- Identifying and responding to all website security breaches.
- Ensuring that the website is protected by enabling the appropriate security measures.
- Updating HTML, CSS, and JavaScript regularly.
- Conducting content audits to eliminate redundant or duplicate information.
- Handling and overseeing all social media pages (Instagram, Facebook, Twitter, LinkedIn, and YouTube)
- Creating appropriate website content aligned with the organization’s strategy.
- Ensuring website quality and efficiency by conducting regular test plans.
- Improving the user experience of the website regularly.
- Collaborating with all staff and management to ensure that the website aligns with brand strategy and meets the organization’s standards.
- Creating strategies to grow subscriber base and web traffic metrics.
- Ensuring full compliance on the website with all laws and regulations.
- Keeping up-to-date with industry best practices and monitoring competitor websites.
Requirements
- B.Sc Degree in Marketing or a related field
- Proven working experience in digital marketing
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
- Expert Knowledge of Macromedia suite, Adobe suite, Content Management systems, and W3C Web standards
- Great understanding of Search Engine Optimization (SEO) and Paid Per Click (PPC).
- Ability to troubleshoot website issues in a fast-paced environment.
- Strong attention to detail with an analytical mind and outstanding problem-solving skills.
- Excellent content creation and writing skills.
- Fantastic time management skills with the ability to multi-task.
Method of Application
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