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The Social Media Manager is responsible for developing and implementing the company\'s social media strategy to increase brand awareness, engagement, and drive traffic to company platforms. This role requires a creative and strategic thinker with a deep understanding of social media platforms and trends.
Key Responsibilities:
Social Media Strategy Development:
- Develop and implement a comprehensive social media strategy aligned with company goals.
- Create and maintain a social media calendar.
- Identify target audiences and tailor content accordingly.
- Stay up-to-date on social media trends and best practices.
Content Creation and Curation:
- Create engaging and relevant content for various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, YouTube).
- Curate and share relevant content from external sources.
- Develop visual content, including images and videos.
- Write compelling captions and copy.
Community Management:
- Monitor and respond to comments, messages, and mentions across all social media platforms.
- Engage with followers and build relationships with influencers.
- Manage online communities and foster a positive brand image.
- Address customer inquiries and resolve issues promptly.
Social Media Advertising:
- Plan and execute social media advertising campaigns.
- Monitor and analyze campaign performance.
- Optimize campaigns for maximum ROI.
- Manage social media advertising budgets.
Analytics and Reporting:
- Track and analyze social media metrics (e.g., engagement, reach, website traffic).
- Generate regular reports on social media performance.
- Use data to inform social media strategy and content creation.
- Utilize social media analytics tools.
Brand Management:
- Ensure consistent brand messaging and visual identity across all social media platforms.
- Monitor online brand reputation and address any negative feedback.
- Stay informed about industry trends and competitor activities.
Collaboration:
- Collaborate with other departments (e.g., marketing, sales, customer service) to ensure integrated communication.
- Work with external agencies and freelancers as needed.
Qualifications:
- Bachelor\'s degree in Marketing, Communications, or a related field.
- Proven experience managing social media accounts for a business or organization.
- Strong understanding of social media platforms and trends.
- Excellent written and verbal communication skills.
- Creative and strategic thinker.
- Proficiency in social media analytics tools.
- Experience with social media advertising.
- Ability to work independently and as part of a team.
- Strong organizational and time management skills.
Method of Application
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