Westfield Consulting is a management consultancy firm, specialized in Increasing Your Business Performance. It is our mission to help our clients make the right decisions & improve their organizational performance. As a partner to our clients, we work as integrated members of the team and strive to provide valuable deliverables that meet their goals. Our clients range from large to small companies and organizations including some of the most recognizable brands. They come to Westfield seeking expert advice and personalized service on a variety of business process related problems and always leave satisfied. Our team is comprised of a well-respected group of talented, experienced and likable consultants that can help you achieve your business goals. With over 10 years of experience in Project Management, financial services and ICT marketing, Westfield brings the expertise you need from a consultancy outfit to help with your projects.
Job Purpose
- Responsible for planning, implementing and monitoring the Bank’s digital marketing strategy in order to increase brand awareness and improve marketing efforts.
Key Responsibilities
- Developing and implementing a digital marketing strategy that aligns with the bank’s goals
- Conducting market research to identify marketing opportunities and negotiate media coverage
- Tracking the effectiveness of digital marketing efforts using various web analytics tools
- Collaborating with internal teams to create landing pages and optimize the user experience
- Utilizing a range of techniques including paid search, SEO and PPC for online marketing purposes
- Planning, executing, and measuring experiments and conversion tests
- Managing the redesign of the bank website and maintaining it, keeping it updated with engaging and relevant content
- Creating, scheduling, and analyzing all the digital campaigns and reporting on the results
- Overseeing the bank’s email marketing campaigns and sending out targeted emails to customers
- Managing the company’s social media profiles and presence, including Facebook, LinkedIn, and additional channels that may be deemed relevant
Requirements
- First degree in a numerate or business-related discipline
- Proven working experience in digital marketing
- Minimum of 3 years work experience in the digital marketing space with preferred experience within the Financial Services Industry
Knowledge:
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Solid knowledge of website analytics tools (e.g., Google Analytics, WebTrends)
- Working knowledge of ad serving tools (e.g., DART, Atlas)
- Experience in setting up and optimizing Google Adwords campaigns
- Strong analytical skills and data-driven thinking
- Up to date with the latest trends and best practices in online marketing and measurement
Method of Application
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