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Digital Marketing / Social Media Executive at Kartel Energy

Kartel EnergyLagos, Nigeria Digital Marketing
Full Time
Kartel is a leading brand of backup power systems including Inverters, Solar Panels, UPS, Solar Charge Controllers, Deep Cycle batteries etc. Our products are recognized worldwide for their resilient quality and reliability for a wide range of domestic and commercial applications.

Responsibilities

  • Developing, implementing and managing our social media strategy
  • Measuring the success of every social media campaign
  • Staying up to date with the latest social media best practices and technologies
  • Using social media marketing tools
  • Working with designer to ensure content is informative and appealing
  • Monitoring user engagement and suggesting content optimization
  • Communicating with industry professionals and influencers via social media to create a strong network
  • Assist in the formulation of strategies to build a lasting digital connection with consumers
  • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
  • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
  • Be actively involved in SEO efforts (keyword, image optimization etc.)
  • Prepare online newsletters and promotional emails and organize their distribution through various channels
  • Provide creative ideas for content marketing and update website
  • Collaborate with designers to improve user experience
  • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
  • Maintain partnerships with media agencies and vendors.

Method of Application

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