We cater to that select leading and experienced woman looking to establish bonds for impact in her life and in her business. For this, we provide a Safe space which enables business connections, partnerships, and collaborations. GAIA AFRICA is more than a business club for women – It is an organizing principle for female empowerment and leadership which is the bedrock for sustainability of any social economy. GAIA AFRICA provides access to a diverse network of Africa’s top professional and businesswomen. We encourage & facilitate connections & create exposure for Members with our national and international collaborators.
Job Description
- Digital Marketing & social media Officer is responsible for maintaining the Company's brand online presence and sales by working on various marketing campaigns in line with the strategy.
Responsibilities
- Build and execute social media strategy through comprehensive research, platform determination, benchmarking, messaging, and audience identification and data gathering.
- Generate, edit, publish, and share daily content (original text, images, video, or HTML) that build meaningful connections and engagement that encourages and results in the audience taking action.
- Set up and/or optimize Gaby Lagos’s social media pages within each platform to increase the visibility of company’s social content.
- Moderate all user-generated content in line with the moderation policy.
- Create editorials, Monthly content calendars in advance as well as syndication schedules
- Continuously improve by capturing and analysing the appropriate social data/metrics, insights, and best practices, and then acting on the information.
- Collaborate with F& B Coordinator, Exec Chef and GM to manage reputation, identify key players, and coordinate actions.
Mimimum Requirements
- BA(Hons) or BSc (Hons) in Communications, Marketing, Business, New Media, Public Relations or related field.
- Proven work experience in social media management and as a Digital Marketer
- Excellent writing, editing (photo/video/text), presentation and communication skills
- Demonstrable social networking experience and social analytics tools knowledge
- Adequate knowledge of web analytics, Google analytics web, CRO, PPC and SEO.
- Knowledge of online marketing and a good understanding of major marketing channels
- Positive attitude, detail, and customer-oriented with good multitasking and organisational ability.
Method of Application
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