We aim to create a British-style international school reflecting the heritage and culture of the great UK independent schools. We are in search of courageous individuals who embrace challenges head-on and defy conventional expectations. We seek leaders who have the vision to set ambitious targets for students and staff; and who are unafraid to dream big and set lofty goals that will drive our school’s growth and success.
Role Overview
- The Digital Marketing Specialist is responsible for developing and executing highly effective digital marketing strategies, managing all digital assets, and building a vibrant and engaged online community.
- The position is responsible for driving brand awareness, attracting prospective parents and children, as well as promoting the school’s values, programmes, and achievements through digital channels and platforms.
Responsibilities:
- Develop and implement comprehensive digital marketing plans to enhance the school’s online presence, drive website traffic, and generate leads.
- Develop and execute social media strategies to expand the school’s social media presence and build the online community.
- Create and curate compelling content, including blog posts, articles, videos, infographics, and other multimedia assets, to support marketing objectives and engage the target audience.
- Maintain and update the school’s website, ensuring it is visually appealing, user-friendly, and optimized for search engines (SEO).
- Develop and execute targeted email marketing campaigns to nurture leads and communicate with prospective students and parents.
- Plan and manage digital advertising campaigns, including Google Ads, social media ads, PPC, SEM, and display advertising, to increase brand visibility and lead generation.
- Monitor digital marketing analytics, website performance metrics, social media insights, and campaign data.
- Work closely with the admissions team, teaching, and professional staff to align digital marketing efforts with the school’s overall objectives and promotional activities.
Qualification and Experience:
- Bachelor’s degree in Marketing, Communications, digital marketing, or a related field.
- Digital marketing qualification from a recognised institution is desirable.
- 3-5 years of work experience in digital marketing, social media management, content creation, and website management.
- Proficiency in social media platforms, content management systems (CMS), and website analytics tools.
- Experience with email marketing platforms, marketing automation, CRM systems, SEO & PPC
Skills and Knowledge:
- Strong understanding of branding, marketing principles, and integrated marketing communications.
- Analytical mindset and ability to interpret data to drive actionable insights and optimisation strategies.
- Proficiency in digital marketing tools, analytics platforms, and CMS (WordPress, Joomla, etc.).
- Knowledge of international education systems and student recruitment strategies is desirable.
Method of Application
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