Compugeen is a premier value-added service company and technology solutions provider in Africa, Europe and North America with presence in Nigeria, Kenya, South Africa, Dubai, United Kingdom, United State and Canada We are a fast-paced global payment company that allows businesses to accept e-commerce, mobile,& point-of-sale payments and help them make payments seamlessly from their accounting system with robust bank reconciliation function.
Key Responsibilities
Campaign Management:
- Plan, execute, and optimize digital marketing campaigns across various platforms (e.g., social media, email, PPC).
- Develop and implement strategies to increase brand awareness, lead generation, and customer acquisition.
Newsletter Marketing:
- Create engaging and relevant content for newsletters to drive customer engagement and retention.
- Segment and target audience for personalized messaging and offers.
- Analyze performance metrics to optimize future campaigns.
Community Management:
- Actively engage with our online community through social media platforms and forums.
- Foster a positive and interactive environment, promptly addressing customer inquiries and feedback.
- Monitor trends and discussions to identify opportunities for brand participation.
Content Marketing:
- Develop and execute a content strategy that aligns with overall marketing objectives.
- Create various content types (e.g., blog posts, videos, infographics) that resonate with target audiences.
- Collaborate with cross-functional teams to ensure content consistency and quality.
Analytics and Reporting:
- Monitor and analyze KPIs to measure the effectiveness of marketing campaigns.
- Generate reports detailing key performance metrics, trends, and actionable insights.
- Use data-driven insights to make recommendations for optimization and improvement.
Qualifications
- Bachelor's Degree in Marketing, Communications, or a related field.
- Proven experience in digital marketing, focusing on campaigns, community management, newsletter marketing, content marketing, and analytics.
- Proficient in using marketing automation tools (e.g., HubSpot, MailChimp), analytics platforms (e.g., Google Analytics), and social media management tools.
- Strong written and verbal communication skills.
- Analytical mindset with the ability to translate data into actionable strategies.
- Creative thinking and ability to generate innovative marketing ideas.
Benefits
- Competitive salary and performance-based incentives.
- HMO.
- Opportunity for hybrid work.
- Professional development and training opportunities.
Method of Application
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