Digital Marketing Specialist at eMedicStore

emedic store is an online specialised marketplace for pharmaceutical and medical products. We harness the power of technology to deliver innovative, convenient, and affordable online goods and services to consumers. We understand the importance of the supply chain in delivering quality healthcare. We are driven by the goal of making healthcare affordable and available.

Job Overview:

• As a Digital Marketing Specialist you will play a crucial role in developing and implementing our digital marketing strategy.
• You'll create a roadmap to enhance our online presence, drive customer engagement, and increase revenue.
• The role demands a strategic thinker with a hands-on approach, capable of turning marketing strategies into tangible results.

Responsibilities and Duties:

• Develop and implement a comprehensive digital marketing strategy to enhance brand visibility, drive web trac, and increase customer engagement.
• Execute digital marketing campaigns across various channels such as SEO, SEM, email marketing, social media, ad campaigns and content marketing.
• Implement strategies to improve conversion rates and optimize user experience to maximize customer acquisition.
• Analyze campaign performance and adjust strategies based on findings.
• Coordinate with internal teams and external vendors to ensure campaign execution aligns with strategic objectives.
• Stay current on industry trends and emerging digital marketing technologies.
• Develop and manage the digital marketing budget.
• Coordinate with the sales team to align digital marketing strategies with sales objectives.
• Measure and report on the performance of all digital marketing campaigns.
• Collaborate with cross-functional teams to promote and communicate the brand message.
• Use customer segmentation, data analytics, and marketing tools for targeted and eective campaigns.
• Optimize website and social media channels for SEO and usability.
• Develop and manage an email strategy for nurturing leads and customers.
• Create engaging and shareable content for different digital platforms.
• Develop and implement a social media strategy to enhance online presence and improve customer engagement.
• Monitor and analyze competitor activities and market trends.
• Track, report, and analyze website analytics and PPC campaign performance.
• Identify key KPIs and use data-driven insights to improve campaign effectiveness.
• Collaborate with creative teams to produce relevant and compelling digital content.
• Manage online reputation and coordinate promotional activities.
• Develop test plans and conduct A/B testing to optimize conversion rates.

Qualifications and Skills:

• Bachelor's degree in Marketing, Business, or related field.
• At least 3-5 years proven experience working in similar role involving digital marketing.
• Proven experience in executing successful digital marketing campaigns.
• Strong understanding of digital marketing channels and strategies.
• Proficient in marketing automation technology and analytics tools.
• Exceptional project management and multitasking skills.
• Strong analytical skills with a goal-oriented approach.
• Excellent written and verbal communication skills.
• Knowledge of web design and development principles.
• Strong team collaboration and stakeholder management skills.
• Ability to work under pressure and meet tight deadlines.

Method of Application