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Digital Marketing Specialist at Pragmatic Technologies

Pragmatic TechnologiesLagos, Nigeria Digital Marketing
Full Time
Our products categories span Banking Technology, Inverters, Stabilizers/AVR, Energy Saving LED and EFL Lights, Personal Electronics, and Consumer Health Monitoring Technology. Our B2B business is handled by Pragmatic Technologies. This includes sales to corporates and our resellers. Our B2C business is handled by our subsidiary, BuyRight. BuyRight operates an online store, www.buyright.biz in addition to physical retail stores in Lagos, Port Harcourt and Abuja. More outlets will be opened in the future across Nigeria. The official brand of Pragmatic Technologies is PRAG.

Responsibilities

  • Developing and implementing digital marketing strategies.
  • Managing and overseeing various digital marketing channels such as SEO/SEM, email marketing, social media, and display advertising campaigns.
  • Analyzing market trends and preparing forecasts.
  • Producing and overseeing content for the Group’s website and social media platforms.
  • Monitoring and analyzing the effectiveness of marketing content.
  • Collaborating with other teams, like marketing, sales, and customer service, to ensure brand consistency.
  • Working with external marketing agencies.
  • Guiding the digital marketing team in achieving specific digital marketing goals.
  • Optimizing and managing the budget for digital marketing efforts and measuring ROI.

Requirements

  • Candidates should possess HND / Bachelor's Degrees with 3+ years relevant wok experience.

Method of Application

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