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About the job
- As our Digital Marketing Specialist, you’ll be at the forefront of driving WhooshNG’s online presence, brand awareness, and customer engagement by:
Crafting and Executing Digital Marketing Strategies
- Designing and implementing multi-channel marketing strategies to boost brand visibility, lead generation, and customer acquisition.
- Identifying high-impact digital opportunities, trends, and emerging platforms to stay ahead of the curve.
- Launching targeted digital campaigns across social media, paid ads, email, and SEO to maximize reach and conversions.
- Continuously tracking, analyzing, and optimizing campaigns for performance and ROI.
Amplifying Brand Awareness and Lead Generation
- Managing end-to-end digital campaigns — from ideation to execution — ensuring strong messaging and audience targeting.
- Collaborating with content creators to produce compelling blogs, videos, and social content that drives engagement.
- Building partnerships with influencers, digital platforms, and industry players to expand WhooshNG’s reach.
- Optimizing ad spend and targeting for performance-driven outcomes across Google Ads, Meta, LinkedIn, and emerging platforms.
Leveraging Data and Analytics
- Utilizing marketing analytics tools to track performance metrics (CTR, CPC, ROAS, engagement rates, etc.).
- Interpreting user behavior and campaign data to guide strategy refinement and improve results.
- Conducting A/B tests to enhance messaging, design, and targeting approaches.
Enhancing Customer Retention and Loyalty
- Implementing lifecycle marketing strategies — from onboarding to re-engagement — that keep customers coming back.
- Personalizing email campaigns, offers, and content based on audience segments and behaviors.
- Partnering with customer support to address feedback and improve the overall user experience.
Collaborating for Success
- Working cross-functionally with product, operations, and sales teams to align marketing efforts with business objectives.
- Coordinating with external agencies, creative teams, and media partners to ensure smooth campaign execution.
Method of Application
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