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Job Summary
- We are seeking a highly motivated and skilled Digital Marketing Specialist to plan, execute, and optimize our online marketing efforts.
- The ideal candidate will be well-versed in digital marketing concepts, tools, and best practices, and know how to develop integrated digital campaigns that drive engagement, traffic, and conversions across multiple platforms.
Key Responsibilities
- Develop and implement comprehensive digital marketing strategies to support brand and sales objectives.
- Conduct market research, competitor analysis, and audience profiling to inform campaign planning.
- Manage and optimize SEO/SEM efforts to boost website traffic and search rankings.
- Create and manage content strategies across web, social media, blogs, and email platforms.
- Plan, execute, and monitor paid advertising campaigns (Google Ads, Facebook, LinkedIn, etc.).
- Manage company social media channels; create engaging content, monitor trends, and respond to engagement.
- Design and run targeted email marketing campaigns to nurture leads and retain customers.
- Track campaign performance metrics and generate actionable reports using tools such as Google Analytics, Meta Business Suite, and others.
- Optimize user journey and conversion rates through A/B testing and CRO techniques.
- Stay current with digital marketing trends, tools, and best practices; apply innovative solutions.
Requirements
- Bachelor’s degree in Marketing, Communications, Digital Media, or related field.
- 2–4 years of proven experience in digital marketing or a related role.
- Strong understanding of current digital marketing tools, platforms, and strategies.
- Hands-on experience with SEO, Google Ads, Meta Ads, email platforms, and content management systems (e.g., WordPress).
- Proficiency in analytics tools (Google Analytics, Hotjar, etc.).
- Creative thinking and excellent communication skills.
- Strong attention to detail and ability to manage multiple campaigns simultaneously.
Method of Application
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