ZacRac is a renowned Market Research and Public Opinion Polling Service Provider with a robust network across the 54 countries of the African continent as well as North America, Asia Pacific, Australia and Europe. We do the DIGGING just to provide you with the INSIGHTS you seek- from consumers to customers, employees and partners.
Role Overview
- We are looking for a results-driven Digital Marketing Specialist to spearhead our online marketing strategies.
- The ideal candidate will have a deep understanding of various digital platforms, possess strong analytical skills, and be able to develop and execute creative campaigns that engage our target audience and drive measurable results.
Key Responsibilities
- Develop and implement comprehensive digital marketing strategies to increase brand awareness, drive traffic, and generate leads/sales.
- Manage all aspects of digital advertising campaigns across various platforms (e.g., Google Ads, Social Media Ads, LinkedIn Ads, etc.), including campaign setup, optimization, monitoring, and performance analysis.
- Create compelling and engaging content for digital channels, including website, social media, email marketing, and other online platforms.
- Conduct keyword research, optimize website content, and implement SEO best practices to improve search engine rankings and increase organic traffic.
- Monitor and analyze key performance metrics, providing regular reports and insights to optimize campaign performance and ROI.
- Stay abreast of industry trends, emerging technologies, and best practices in digital marketing, and recommend strategies for continuous improvement.
Qualifications
- Proven experience (not less than 2 years) in digital marketing roles, with a track record of successful campaigns and measurable results.
- Proficiency in digital marketing tools and platforms, including Google Analytics, Google Ads, Facebook Business Manager, LinkedIn Ads, etc.
- Strong analytical skills and the ability to interpret data, analyze trends, and draw actionable insights.
- Excellent written and verbal communication skills, with the ability to create compelling content for various digital channels.
- A creative thinker with a keen eye for detail and a passion for staying ahead of digital marketing trends.
- Ability to work effectively in a fast-paced environment, manage multiple projects simultaneously, and meet deadlines.
Benefits:
- Competitive salary and benefits package.
- Opportunities for professional development and growth.
- Collaborative and inclusive work environment.
- Flexible work arrangements (remote work options, flexible hours, etc.).
- Chance to make a significant impact and contribute to the success of a growing company.
Method of Application
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