iRecruiters Africa is a fast-growing recruitment firm, offering world-class virtual recruitment & job posting services. Mission To be Africa’s trusted high quality talent providers, creating value-added partnership
- The Company is seeking to hire a talented and result-driven Digital Strategist with track record of success in digital marketing within the professional services or creative industry.
- The Digital Strategist is responsible for the successful management of digital strategy for client brands.
- The role requires an innovator, a trendsetter, and a progressive thinker who can connect digital to all other aspects of a client business and drive growth opportunities.
- The ideal candidate for this role must be able to provide answers to key questions such as how brands are communicated and experienced through digital interactions, and how digital interactions fit into the broader customer experiences.
Key Responsibilities:
- Develop unique strategies and builds upon current client strategies within the digital arena to meet or exceed objectives.
- Execute projects to be high quality, on time and cost-effective/on budget.
- Foster timeline development and monitors progress, ensuring deadlines are met.
- Manage overall project scope and ensures staffing assumptions adhere to budget.
- Create and execute a strong performance marketing strategy & execution plan.
- Develop strong, trusting relationships between clients and agency partners, providing leadership and support during strategy, ideation, and execution.
- Manage client expectations, bringing issues/concerns to clients' attention before they become problems, offering potential solutions, and advising of potential delivery delays.
- Manage work and professional development of assigned project manager(s).
- Work with project managers to ensure the team is aligned to client requirements.
- Proactively keep abreast of assigned clients' marketing and media plans, and provides technological solutions including rich media, site optimization, promotional ideas, mobile, social networks, viral, etc.
- Write communications briefs, ensuring that creative and media are effectively integrated.
- Manage research studies that yield rich insights into consumer online behavior and key motivational/attitudinal behavior.
- Develop a total understanding of online target audience and mindset modes.
- Manage budget campaigns across all digital channels to drive strong ROI and efficient CAC
- Write and transmit conference reports to clients and agency teams.
- Review statements and estimates of work prior to client review.
- Provide campaign performance reporting and analysis to clients.
- Ensure accountability is established during the project planning process.
- Work closely with the management to share funnel conversion improvement ideas, feedback & recent results.
Key Performance Indicators:
- Conversion Rate
- Social Media Engagement Rate
- % Growth
- Cost per click
- Click through Rate
- Leads per time
- Returning vs new customers
Requirements
- B.Sc in Advertising, Marketing, Communication Science or its equivalent.
- 3 to 5 years of full-time experience in digital marketing or advertising (digital experience required)
- Superior communication skills, both internal and client-facing
- Strong relationship management, organizational and project management skills
- Ability to work effectively with a variety of internal teams and business groups, including Creative, Media and Technical Delivery Specialists
- Ability to identify opportunities for growth and incremental opportunities with client partners.
- Strong interest in technology or digital marketing
- Professional certification in Advertising/Marketing
- Google analytics certificate
- Digital Marketing certification
- Effective computer skills; Microsoft Office Software and other Company and discipline specific software applications
- Effective communication skills both verbally and in writing with superiors, colleagues, and individuals inside and outside the Company.
- Market Research
- Ability to multitask effectively
- Excellent Data analytical skills
Method of Application
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