Montaigne Place Is the leading luxury cosmetics, wellbeing and fragrance company in Nigeria. We are the hallmark of sophistication, luxury makeup, skincare innovation and sublime fragrances.
Job Objective
- To design, implement, and manage comprehensive digital marketing strategies that enhance brand visibility, drive customer engagement, and increase sales performance across all online platforms.
- The Digital Marketing Strategist will play a key role in strengthening Montaigne Limited’s positioning as the leading luxury beauty and lifestyle brand in Nigeria, through data-driven marketing and premium digital storytelling.
Key Duties & Responsibilities
Strategy & Planning:
- Develop and execute integrated digital marketing strategies aligned with Montaigne’s business goals, product launches, and luxury brand image.
- Plan and manage digital campaigns across paid, owned, and earned channels (SEO, SEM, social media, email marketing, and influencer partnerships).
- Create annual and quarterly digital marketing calendars in collaboration with brand, retail, and e-commerce teams.
Content & Brand Management:
- Oversee the creation of high-quality, visually appealing digital content that reflects the luxury tone of Montaigne brands.
- Ensure all communication materials maintain brand consistency, tone, and aesthetic in line with luxury standards.
- Collaborate with creative teams and external agencies to produce digital visuals, video ads, and promotional campaigns.
Social Media & Online Engagement:
- Manage Montaigne’s social media presence across all key platforms (Instagram, Facebook, TikTok, YouTube, LinkedIn, etc.).
- Grow and engage a loyal online community through storytelling, campaigns, and influencer collaborations.
- Monitor trends and competitor activities to continuously improve engagement and brand perception.
Performance Marketing & Analytics:
- Plan and optimize paid campaigns (Google Ads, Meta Ads, and influencer performance marketing).
- Track KPIs including ROI, reach, impressions, engagement rate, CTR, and conversion rates.
- Prepare monthly and quarterly digital performance reports with insights and recommendations.
E-Commerce & CRM Support:
- Work closely with the E-commerce and Retail teams to drive online traffic, conversions, and repeat purchases.
- Leverage CRM data to design personalized email campaigns and digital loyalty programs.
- Ensure seamless digital customer experience across web and social touchpoints.
Partnerships & Innovation:
- Identify and build relationships with relevant influencers, content creators, and luxury lifestyle partners.
- Stay ahead of digital trends and emerging technologies to ensure Montaigne’s continued digital leadership in the luxury retail space.
- Recommend innovative campaigns to elevate brand desirability and online visibility.
Key Performance Indicators (KPIs)
- Growth in website traffic and online sales conversion rate.
- Increase in brand engagement and social media followers.
- Return on investment (ROI) from digital ad spend.
- Lead generation and customer acquisition from digital channels.
- Consistency and quality of digital brand representation.
Minimum Education Qualifications
- Bachelor’s Degree in Marketing, Mass Communication, Business Administration, or a related field.
- Professional certification in Digital Marketing (Google, Meta, CIM, or equivalent) is required.
- MBA or advanced diploma in Digital Strategy or Brand Management (an added advantage).
Required Experience:
- Minimum of 5 years of proven experience in digital marketing, preferably in luxury retail, beauty, or premium lifestyle brands.
- Demonstrated success managing digital campaigns and driving measurable business outcomes.
- Strong experience in digital advertising, SEO, SEM, social media management, and analytics.
Required Competencies:
Knowledge:
- Deep understanding of luxury brand positioning and high-end consumer behavior.
- Knowledge of integrated digital campaign planning and data-driven marketing.
- Strong grasp of digital analytics tools (Google Analytics, Meta Business Suite, SEMrush, HubSpot, etc.).
Skills:
- Exceptional strategic thinking, creativity, and visual communication.
- Strong analytical and reporting skills.
- Excellent writing and storytelling ability aligned with luxury tone.
- Proficiency in digital ad management platforms and automation tools.
- Leadership and project management skills.
Attributes:
- Stylish, polished, and brand-conscious personality.
- Innovative, proactive, and result-oriented.
- Excellent communication and collaboration skills.
- Strong attention to detail and aesthetic sense suitable for luxury markets.
Other Requirements
- Must reside within or around Lagos Island or easily accessible environs.
- Must be flexible to work on weekends or during brand events as required.
Salary
N500,00 - N700,000 / month.
Application Closing Date
30th October, 2025.
Method of Application
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