Promasidor was founded in 1979 by Robert Rose, who left the United Kingdom in 1957 for Zimbabwe to pursue his African dream. As Chairman of Allied Lyons Africa for over 20 years, he travelled extensively across Africa and gained a unique and thorough knowledge of the food industry throughout the continent. In particular he noticed a lack of availability of the one highly nutritious product that the developed world takes for granted - milk. He realised that with technology in the manufacture of milk powders advancing rapidly, there was an exciting opportunity to provide milk powder in small portions that could be packaged in flexible sachets. It was found that removing the animal fat from the milk and replacing it with vegetable fat allowed for a longer shelf life. This meant that for the first time, milk powder could be distributed across the vast African continent, providing access to affordable milk to everyone in Africa. A passionate belief in this vision fuelled the pioneering concept of selling filled milk powder in small sachets and Promasidor began selling the Cowbell brand in the Democratic Republic of Congo (then Zaire) in 1979. Today Cowbell is sold in the majority of countries across the African continent.
Job Objectives
- The ideal Digital Marketing Strategist will have a passion for all things digital and will be responsible for developing, implementing, and managing our overall digital marketing strategy.
- You will oversee a team of digital marketing professionals and working closely with other departments to ensure that all digital marketing efforts are aligned with the company's goals and objectives.
Key responsibilities
- Develop and implement a comprehensive digital marketing strategy that includes SEO, PPC, social media, email marketing, content marketing, and other digital channels.
- Work closely with a team of digital marketing professionals, providing guidance, support, and mentoring as needed.
- Work closely with the sales, product, and content teams to ensure that all digital marketing efforts are aligned with the company's goals and objectives.
- Monitor and analyse the performance of all digital marketing campaigns, making adjustments as needed to improve performance.
- Stay up-to-date with the latest digital marketing trends and technologies, sharing your knowledge and insights with the team.
- Manage the digital marketing budget, ensuring that all campaigns are delivered on time and within budget.
- Identify new opportunities for growth and improvement, developing and executing plans to capitalize on them.
Job Requirements
- Bachelor's degree in marketing, business, or a related field.
- Proven track record of success in developing and executing successful digital marketing campaigns across multiple channels.
- Strong leadership and team management skills, with a proven ability to motivate and inspire a team.
- Excellent analytical and problem-solving skills, with the ability to make data-driven decisions.
- Strong communication and interpersonal skills, with the ability to work effectively with cross-functional teams.
- In-depth knowledge of SEO, PPC, social media, email marketing, content marketing, and other digital marketing channels.
- Experience managing a digital marketing budget and delivering campaigns on time and within budget.
- Ability to thrive in a fast-paced, deadline-driven environment.
Experience
- At least 5years of experience in digital marketing, with a focus on strategy development and management.
Knowledge & skills
- Develop and implement a comprehensive digital marketing strategy that includes SEO, PPC, social media, email marketing, content marketing, and other digital channels. Excellent analytical and problem-solving skills, with the ability to make data-driven decisions Computer skills – Experience managing a digital marketing budget and delivering campaigns on time and within budget. Proficient in Microsoft Word, Excel and Outlook, comfortable learning computer systems and programs.
Personal Attributes
- High level of interpersonal skills
- Decision making
- Time management
- Good listener
- Self-motivated
- Leadership Ability
- Collaboration
Method of Application
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