COMPANY OVERVIEW At SIMS Nigeria Limited, we specialize in the distribution and sales of electronic products from major brands such as SAMSUNG, ROYAL, PARSUN and POWERMATIC. Our business started out in 1987 and since then we have succeeded in carving a niche for ourselves in the home appliances market in Nigeria. We operate a number of branches that cut across most of Nigeria’s geopolitical zones; in major cities such as Lagos, Port Harcourt, Onitsha, Enugu, Kano and Abuja. Our longstanding reputation has earned us a status as Nigeria’s lead player in the electronics industry and as a result, we decided to go further by partnering with SAMSUNG to establish a local manufacturing line for its air conditioners and refrigerators in 2004. This, coupled with our state-of-the-art service centre that caters to consumers who buy our products, ensures that our customers enjoy the best quality of service from us and the best performance possible from their electronics.
About the Role
- The Digital Sales & Marketing Lead will oversee all digital marketing and sales efforts, from developing strategy to executing campaigns and optimizing results.
- This role is ideal for a strategic thinker who excels at both big-picture planning and hands-on management.
- You'll work cross-functionally, collaborating with sales, product, and creative teams to align digital marketing initiatives with our growth objectives.
Key Responsibilities
- Digital Strategy & Execution: Design and implement a cohesive digital marketing and sales strategy across key channels including social media, paid media, SEO, and email marketing to increase lead generation and conversions.
- Campaign Development: Manage the entire lifecycle of digital marketing campaigns, from ideation to execution and post-campaign analysis, ensuring alignment with brand and revenue goals.
- Sales Enablement: Partner with the sales team to develop digital strategies that support their efforts and equip them with tools and content to improve customer acquisition and retention.
- Data & Performance Analytics: Use analytics tools to track campaign performance, optimize content, and identify opportunities for improved ROI. Translate insights into actionable recommendations.
- Team Leadership: Mentor a small team of digital specialists, fostering collaboration and ensuring continuous learning and skill enhancement.
Qualifications
- Proven experience (5+ years) in digital marketing and sales roles with measurable results in customer acquisition and revenue growth.
- Expertise in multi-channel marketing, including social media, paid advertising, SEO, email marketing, and content.
- Proficiency in digital tools and analytics platforms (e.g., Google Analytics, HubSpot, or Salesforce).
- Strong leadership skills with experience managing a small team and collaborating cross-functionally.
- Excellent project management skills with the ability to manage multiple priorities in a fast-paced environment.
- Analytical mindset with the ability to turn data into strategic insights and action.
Method of Application
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