COMPANY OVERVIEW At SIMS Nigeria Limited, we specialize in the distribution and sales of electronic products from major brands such as SAMSUNG, ROYAL, PARSUN and POWERMATIC. Our business started out in 1987 and since then we have succeeded in carving a niche for ourselves in the home appliances market in Nigeria. We operate a number of branches that cut across most of Nigeria’s geopolitical zones; in major cities such as Lagos, Port Harcourt, Onitsha, Enugu, Kano and Abuja. Our longstanding reputation has earned us a status as Nigeria’s lead player in the electronics industry and as a result, we decided to go further by partnering with SAMSUNG to establish a local manufacturing line for its air conditioners and refrigerators in 2004. This, coupled with our state-of-the-art service centre that caters to consumers who buy our products, ensures that our customers enjoy the best quality of service from us and the best performance possible from their electronics.
Job Summary
- As the E-Commerce Lead, you will be responsible for managing and optimizing our e-commerce platforms, driving online sales, and enhancing the overall customer experience.
- This role is pivotal in shaping our digital strategy and expanding our online presence.
- You will work closely with cross-functional teams to develop and execute strategies that increase traffic, improve conversion rates, and maximize revenue.
Key Responsibilities
- Develop and implement comprehensive e-commerce strategies to drive sales growth and profitability.
- Manage day-to-day operations of our e-commerce platforms, including product listings, pricing, promotions, and inventory management.
- Analyze online sales performance, customer behavior, and market trends to identify opportunities for improvement.
- Optimize the user experience (UX) across all digital touchpoints, ensuring a seamless and engaging shopping experience.
- Lead and coordinate digital marketing campaigns, including SEO/SEM, email marketing, social media, and paid advertising, to drive traffic and conversions.
- Collaborate with the product, marketing, and IT teams to ensure product availability, accurate content, and effective promotions.
- Monitor and report on key performance indicators (KPIs), providing actionable insights and recommendations for improvement.
- Manage relationships with external partners, including e-commerce platforms, payment gateways, and digital agencies.
- Stay up-to-date with the latest e-commerce trends, technologies, and best practices to ensure our platforms remain competitive.
- Oversee the budget for e-commerce activities, ensuring efficient allocation of resources and maximizing ROI.
- Implement and maintain robust processes for order fulfillment, customer service, and returns management.
Job Qualifications
- Bachelor’s degree in Business, Marketing, E-Commerce, or a related field.
- Proven experience in managing e-commerce platforms, preferably in a lead or managerial role.
- Strong understanding of online sales strategies, digital marketing, and customer experience optimization.
- Proficiency with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and related tools (e.g., Google Analytics, CRM software).
- Excellent analytical skills, with the ability to interpret data and make data-driven decisions.
- Strong project management skills, with the ability to manage multiple initiatives simultaneously.
- Creative thinker with a customer-centric mindset and a passion for driving results.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Familiarity with SEO, SEM, and other digital marketing practices.
Method of Application
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