Resource Intermediaries Limited (RIL) is a company registered in Nigeria to engage in outsourcing services. We focus on three key areas; Human Resource Management, People Placement and Learning & Development At RIL people management is at the heart of ALL we do; easing business burdens is why we do it. Our Vision To be the first in outsourcing management providing value adding services to our clients with an efficient and professional team. Our Strengths We are supported by an experienced and versatile Board and Management while our processes are driven by state of the art technology. We are adequately capitalized and have access to funds for all our valued transactions. Our location also provides very good ambiance for our clients and staff to interact while our brand pillars of flexibility, resourcefulness and knowledge clearly demonstrate our commitment to "easing business burdens."
Job Description
- Conduct thorough marketing research and analysis to stay ahead of competition and emerging trends in the fast food industry.
- Create, implement, and oversee campaigns and promotional activities such as discounts, freebies, or combo products to maximize fast-selling items or optimize slow-selling products.
- Collaborate with the strategy department to brainstorm, implement, and evaluate strategies to market, sell, and improve Bankyloolas’ products, services, and ambiance.
- Collate and evaluate customer data based on gender, age, location, purchasing power, and product preferences using the EPOS system to create targeted campaigns.
- Activate new markets, branches, areas, and sales channels, including B2B and B2C partnerships, to directly increase sales.
- Create, manage, and reconcile the marketing budget to ensure efficient use of resources.
- Actualize and implement campaigns and advertisements using billboards, brochures, fliers, promotional souvenirs, and other marketing materials.
- Drive sales growth at branches through training and mentoring the sales and production teams.
- Set branch targets and consistently follow up to ensure targets are met while reconciling target-revenue ratios.
- Promptly and accurately render all customer feedback and reports to inform future strategies.
Responsibilities
- Generate 100% of the set revenue targets.
- Achieve 100% ROI while strictly adhering to the marketing budget.
- Create new markets and partnerships to increase revenue and brand awareness by 20%.
- Maintain 100% data accuracy in reporting marketing strategies, activities, and results.
- Improve marketing and sales skills of branch teams by 20%.
- Develop five new marketing strategies per month.
- Ensure 100% awareness among top management about marketing trends with actionable implementation points to stay ahead in the industry.
Requirements
- HND / Bachelor's Degree in Marketing, Business Administration, or a related field.
- Proven experience in marketing, preferably in the fast food or hospitality industry.
- Strong analytical and strategic thinking skills.
- Excellent communication and interpersonal skills.
- Proficiency in using marketing software and tools.
Method of Application
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