BrandEye|MediaPlus is a Full Service Media Agency. We combine cutting-edge research tools, global expertise and our 20/20 vision on each brand, with an eye to develop winning creative and digital communication strategies as well as effective media buying solutions.
JOB PURPOSE
- The General Manager will be responsible for providing strategic leadership, operational oversight, and revenue growth for the Out-of-Home (OOH) advertising business. He will plan, design, negotiate and execute innovative out-of-home advertising campaigns across diverse formats billboards, transit, digital screens, street furniture, experiential OOH, and emerging outdoor technologies
- The role requires strong expertise in regulatory compliance (LASAA, OAAN, ARCON, and other state regulatory bodies), business development, vendor management, infrastructure expansion (new billboard construction), and identification of high-value strategic advertising locations across Nigeria.
- The GM will drive profitability to ensure impactful OOH visibility and maximum ROI with clients, expand market presence, ensure full regulatory compliance, and oversee the end-to-end execution of billboard projects from site acquisition to deployment.
- The ideal candidate must have strong design/visual communication skills, excellent negotiation abilities, and in-depth knowledge of the OOH landscape.
KEY RESPONSIBILITIES
Strategic Leadership & Business Growth
- Develop and implement business strategies to increase revenue, market share, and profitability. Identify new business opportunities, partnerships, and expansion into new states.
- Lead commercial negotiations with clients, agencies, landlords, and government authorities.
- Drive long-term growth plans including infrastructure development and asset ownership.
Regulatory & Compliance Management
- Ensure full compliance with LASAA, OAAN, ARCON, and state signage agencies.
- Manage permit acquisition, renewals, and regulatory documentation.
- Maintain strong relationships with regulatory agencies. Stay updated on advertising laws and government policies.
Site Acquisition & Infrastructure Development
- Identify and secure strategic billboard locations with high traffic visibility and commercial value. Conduct feasibility studies including traffic count and ROI projections. Negotiate site agreements with landlords and government bodies.
- Oversee design, engineering, fabrication, and installation of static, unipole, gantry, and digital LED billboards.
- Ensure structural integrity and compliance with safety standards. Supervise maintenance and quality control of billboard assets.
- Operations & Project Management
- Operations & Project Management
- Oversee day-to-day operations.
- Ensure timely campaign execution and installation.
Monitor vendor performance.
- Implement operational efficiency systems and reporting structures.
- Sales & Client Relationship Management
- Lead the sales team to meet revenue targets.
- Build strong relationships with media agencies and clients.
- Approve pricing strategies and major contracts.
- Drive occupancy rates across billboard assets.
Financial Management
- Develop and manage annual budgets.
- Monitor cash flow and cost control.
- Ensure profitability of each billboard asset.
- Approve capital expenditure for infrastructure projects.
- Team Leadership & Organizational Development
- Provide leadership to Sales, Operations, Compliance, and Finance teams.
- Build a high-performance organizational culture.
- Mentor and develop senior managers. Ensure adherence to company policies and ethical standards.
Key Qualifications & Requirements
- Bachelor’s degree in business administration, Marketing, Engineering, or related field (MBA is an added advantage).
- Minimum of 8–12 years’ experience experience in Out-of-Home advertising, with at least 5 years in senior management.
- Strong working knowledge of LASAA, OAAN, ARCON, and other state regulatory frameworks.
- Proven experience in building billboard structures and securing premium locations.
- Strong negotiation and stakeholder management skills.
- Financial acumen and P&L; management experience.
- Excellent leadership, communication, and decision-making skills.
- Behaviours You possess a positive can-do spirit. Achieving results in the right way (professionally, honestly and upholding business reputation and core values
- Strong leadership and team-management capabilities.
- Excellent communication and presentation skills.
- High attention to detail and ability to manage fast-paced environments.
- Problem-solving mindset and ability to make quick operational decisions.
- Strong negotiation, persuasion, and stakeholder-management skills.
- Creativity blended with operational discipline.
- You drive & demonstrate business integrity, transparency in your dealings.
Method of Application
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